W&E; Today provides retailers and manufacturers with education and ideas that provoke innovation in the Western and English markets.
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PHOTOGRAPHY: (THIS PAGE, TOP LEFT PHOTO) MEGAN BROTHERS LEFT: Dan Stewart, Adiktd's national sales manager, reviews sales and analyzes fabrics with designers Christy Bailey (left) and Whitney Belba at the brand's Denver showroom. RIGHT: Adiktd workers create the brand's brilliant jean and clothing designs at factories in Shanghai and Guangzhou, China. Los Angeles, and since its inception, the company has built a himself and his family. All his fortune was because he was honest." Alex Chang, Jenken's son and vice president of the company, consummate business infrastructure. From sportswear and casual was born in Taiwan, but educated in the U.S. Alex has high regards clothing to glamorous tops and chic jeans, Kenco is always on the for the way his father conducts business and manufactures Adiktd's cutting-edge of fashion. "Our greatest strength is our ability to provide excellent value in lines of fashion jeans and clothing. "My father is a very honest man. And an honest businessman," every one of our products," Jenken says. In order to manufacture the best possible product, Kenco Alex says. "And it's not just me who thinks this. I've heard it from a lot of people. He works with such dignity and honesty, and I think conducted extensive research — questioning jean consumers and retailers throughout the U.S. to gain insight on what customers that's why people always love him so much." desired. Te consensus: Consumers were Dan Stewart, national sales manager for tired of paying so much for jeans that didn't Adiktd, says that a big part of why he enjoys meet their expectations. his position with the company so much is onesty has always "We immediately went to the source due to Jenken's leadership and honorable of the modern jean tragedy," says Stewart. character. been my family's motto," "We set up shop in L.A. — right in the heart "He [Jenken] is an extremely honorable says Jenken Chang. "We've and soul of today's denim fashion world. man, who stands behind his work no And our goal was to show these overpriced matter what the cost to him," Stewart been successful because of denim companies that fashion and quality says. "I certainly admire him for that. cost $300 for And in today's society, especially on the our honesty. And this goes doesn't have toAdiktd branda pair of jeans." Tus, the was of and business side, where owners seem to be running — providng consumers with highvery interested in what is best for them at back a long time." fashion, quality jeans in a variety of styles at the moment, it's very refreshing. Jenken a reasonable price. is a man who stands on his values and his "We use nothing but the highest quality denim in the honor and integrity." Jenken founded Kenco Fashion in 1976, afer moving to manufacturing of every pair of jeans," Alex says. "No details are California from China. In 2005, he took a hard look at the U.S. denim spared. Every pair of Adiktd jeans has satin lining on the inner waistband for additional comfort. Plus, each pair has 'Adiktd to Life' market and concluded that something was missing — honesty. "We wanted to create an 'honest' jean company," Jenken says. printed on the inside of the lef cuf, and Adiktd's signature 'A' is "We discovered that many retailers and consumers were tired embroidered on the right leg of every jean — just so wearers know of overpaying for jeans that didn't last. So instead of joining the they're authentic." Despite the inherent changes in the denim market over the last masses and marking up our denim, we decided to ofer something diferent — afordable, fashion-forward and durable jeans at a decade, Adiktd has captured the present — and future — of Western jeans. And while their jeans are the ultimate picture of sizzling style, moderate price." Kenco is headquartered in City of Industry, a suburb of they also embrace the utilitarian necessities required for athletic JANUARY 2014 43