W&E; Today provides retailers and manufacturers with education and ideas that provoke innovation in the Western and English markets.
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spun polyester make shirts wrinkle-free, while hollow-f ll cotton f bers hold trapped air without extra weight, guaran- teeing extra warmth. For the working cowboy, count on features like back shoulder gussets, allowing for a fuller range of motion. Ladies' shirts discreetly hide these under the yoke. Most innovative is the snap shirt with a hidden button-down collar. All the shirts are double-pocket fronts in clas- sic plaids and woven that transcend time; they're val- ued by younger customers and more mature buyers alike. With so much added value, the shirt line is a legacy product that def nes a lifestyle. Men's suggested retail at $49.95; same for ladies. Miller International makes shirts everybody can wear. Credit for the fresh look of the two premier lines go to Cassie Cutter for Cinch and Casey Burnette for Cruel Girl . For its Cinch brand, the look is distinctive because all the prints are designed in-house. Matching shirts for boys are available, too, fabricated in prints, solids, stripes and other patterns just like Dads.' With four-sea- son releases, color stories are important. Turquoise, however, is strong year-round. Suggested retail is $59.99. Miller International's Cruel Girl of ers charming shirts in rayons and Modal fabrics, sof , supple and easy to wear. T e look ranges from vintage plaid to the f ash of sheen and shine. Fall 2014 is all about copper hardware, as in small shim- mery studs. Cruel Girl's designers like tra- ditional Western styles and details, such as real pearl snaps, contrast cuf s and wallpaper prints. Some shirts have tab sleeves for short or long options. A new detail is the Cruel Girl logo cuf . Suggested retail is $48-$50. Southern T read , also by Miller Interna- tional, is for that relaxed customer who likes to wear a shirt out with shorts and f ip-f ops. For girls, the shirts are sexy and fun, some mixed with chif on, faux leather and styled with a little leaner f t and shorter length. Cred- it here goes to designer Charla Weinmaster. Av- erage cost for a ladies' shirt is $54; men's woven $59.99. Industry powerhouse Wrangler delivers its hardworking shirts faith- ful to the Western spirit. Both men's and women's styles in its Wrangler Retro and Western col- lections feature two-snap cuf s, Western yokes and pockets, spread collars and 100 percent cotton yarn-dyed fabrics. Extra richness comes from tri- ple-needle, heavy top-stitching and fancy embroidery on yokes. Suggested retails range from $49-$56. For ladies, Wrangler's Rock 47 Collection of ers long sleeves, Western front yokes with embroidery and studs, full back embroidery, and princess seams and snaps, perfect for a rodeo queen. More Western details include saw tooth snap-closure f ap pockets and a Y-neck. Rich plaids and saturated colors for men and women make every shirt appealing. Under Wrangler Western, look for cotton blends enhanced with spandex and/ or metallics. A sure thing is the ladies Ultimate Riding Shirt, with an under-arm gusset, long performance sleeves and three snaps at the bust line. It's a well-designed product that works hard when it has to. Priced at $50 retail. Panhandle, from Panhan- dle Slim , joins in partnership with two-time world cham- pion calf roper Tuf Cooper, a professional rodeo cowboy committed to his sport. T e collec- tion includes high performance out- erwear, shirts jean and caps. T e shirts all have gussets under each arm for ventilation, are made of UV pro- tected material, have a larger f t across the shoulders and longer arms— a garment worthy of a champi- on. Find the shirts in understated plaid and prints, a new classic that enhances the cowboy world. Suggested retail $50. SOUTHERN THREAD PANHANDLE SLIM SCHAEFER WRANGLER CRUEL GIRL CINCH 0314 Western Shirtsv2.indd 38 2/19/14 4:55 PM