Western & English Today

SUM 2014

W&E Today provides retailers and manufacturers with education and ideas that provoke innovation in the Western and English markets.

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tie-down roper Tuf Cooper. In a medium wash with khaki and ivory-embroidered seams on the back pockets, it's destined to be a perennial winner. Te triple-needle ivory topstitching, dark copper hardware and reinforced rise make it manly and classy. Stetson Apparel 's men's collection ofers a clear range of styles: the fattering 1014 Rocker Fit in 100 percent cotton with a lower rise and slightly ftted thigh; the 1312 Modern Fit, also 100 percent cotton with a slightly lower rise, more relaxed thigh and bootleg opening; and the 1520 Standard Straight Leg with a mid-rise, relaxed thigh and boot-cut in 100 percent cotton. Most ofer strategic sandblasting for that authentic lived-in look. MSRPs range from $54.99 to $79.99. Cowboy Up designs men's jeans with its signature stitch detail, especially around the pockets. Cowboy Up targets working cowboys; those of the drugstore ilk will also be drawn to this brand. Relaxed fts reign, but a slimmer-ft jean launches soon. Light sanding on the front and back of the thigh makes most styles pop; the material is 14 ounce premium denim, and sizing fts up to a 38-inch inseam. MSRP: $79. Cinch divides its men's jeans collection into relaxed and slim styles, each targeted to diferent ages and preferences. Exemplary of the new individuation of styles is the "Silas" featuring a mid-rise, relaxed waist, with slim hip and thigh in a boot-cut, light stonewash denim. Tick, angular back-pocket stitching with natural white and pale gray threads, plus sanding and permanganate brightening, add defnitive character. Waist sizes from 26- to 40-inch; inseams from 32- to 38- inch. MSRP: $79.99. Launching in August, the "Ian," a mid-rise, slim, boot- cut jean in light stonewash denim, features hand sanding, permanganate, tacking, grinding and whiskers for a great look. New back-pocket embroidery stitch with navy and gray threads adds style. MSRP: $79.95. Te "Grant," a mid-rise, relaxed, boot-cut in dark stonewash denim with hand sanding, permanganate and whiskers releases in August, as well. Handsome back-pocket embroidery features the wave stitch with heavy cord stitching. MSRP $84.95. Both the Ian and Grant ft hang-tags will be color-coded and their fts will remain consistent; only the fnishing details (wash, embroidery colors, hardware, etc.) will change by the season. B. Tuf ofers men's jeans with various pocket details, stitch colors and embroidery types (including its signature barbed wire design), plus various washes, light to medium. Whiskering adds graphic interest, while sandblasting on the thighs gives each jean a personality-and-sex-appeal injection. Inseams run long for the stacked look and riding comfort. Stretch adds performance enhancement with 2 percent Spandex. Endorsees include Casey Colletti, famed bareback bronc rider, and Kollin VonAhn, team roper extraordinaire. Waist sizes run from 28- to 44-inch. MSRP: $75 to $95. Always game to meet the competition head-on, Wrangler arguably leads the rest of the West when it comes to jeans for working cowboys. Still, it's a nimble leviathan and strives to stay true to its original brand vision, remain relevant during challenging times and meet the changing demands of today's 26 Western & English Today SUMMER 2014 COWBOY UP STETSON ROCK & ROLL COWBOY 0714 DENIManiaSLEjml.indd 26 6/18/14 4:04 PM

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