Western & English Today

SUM 2014

W&E Today provides retailers and manufacturers with education and ideas that provoke innovation in the Western and English markets.

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Western & English Today 9 SUMMER 2014 1.800.669.2535 Proudly Made in Yoakum, Texas J .com most complete wholesale marketplace. With more than 50 markets each year attended by more than 200,000 retail buyers from all 50 states and 85 countries, Dallas Market Center ofers hundreds of events and seminars geared toward helping retailers expand business and increase profts. WRANGLER WESTERN WEAR COMPLETES FIFTH ANNUAL WRANGLER NATIONAL PATRIOT TOUR Western industry representatives show support for the U.S. Coast Guard on nine- stop Alaska tour GREENSBORO, N.C. (May 30, 2014) — In honor of Memorial Day, Wrangler Western Wear visited nine U.S. Coast Guard bases in Alaska in May during the Wrangler National Patriot Tour. As part of the brand's patriotic program, Wrangler sent a team to show appreciation and encouragement to American military servicemen and women and their families on behalf of the entire Western community. From May 20-30, the Wrangler National Patriot team, which includes three-time World Champion PRCA bareback rider Kaycee Feild, former Miss Rodeo America Maegan Ridley, World Champion mounted shooting horse cowgirl Annie Bianco-Ellett, country music artist Lucas Hoge, retired U.S. Marine Corps Col. John Bates, veteran Robi Powers of American300 and Jef Chadwick of Wrangler, traveled across Alaska to meet with Coast Guard ofcers and ofer their support and praise. "We created the Wrangler National Patriot program in 2009 to pay homage to those veterans who lost their lives or sufered injuries fghting for our country's safety and freedom," said Chadwick, director of special events, rodeo and equine for Wrangler. "It's an honor to extend our gratitude in person to the brave men and women who help protect our country, and we're excited that we can document and share this special experience with the general public through the Wrangler Network." Since 2009, the Wrangler National Patriot program has visited each branch of the military: the Air Force, Army, Coast Guard, Marine Corps and Navy. Tis is the frst year the footage from each tour is publicly accessible through the Wrangler Network, an online and mobile destination for fans interested in Western lifestyle content. To view footage from the ffh annual Wrangler National Patriot Tour as well as from past tours, visit WranglerNetwork.com. With the help of local rodeos across the country, professional cowboys and cowgirls, and patriotic Americans, the Wrangler National Patriot program has raised more than $750,000 since 2009, with additional funds being reported daily. Wrangler donates a portion of the proceeds from the sale of all Wrangler National Patriot logo apparel to support wounded or fallen American veterans and their families. To learn how you can get involved in the Wrangler National Patriot program and its cause, and to receive tour updates including photos and videos of troops, visit facebook. com/WranglerWestern. (888) 784-8571; wrangler.com In 10 days, the Wrangler National Patriot Team visited nine U.S. Coast Guard bases in Alaska to honor our troops.. 0714 Industry News.indd 9 6/19/14 12:36 PM

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