Western & English Today

MAR 2015

W&E Today provides retailers and manufacturers with education and ideas that provoke innovation in the Western and English markets.

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26 Western & English Today EARLY SPRING 2015 STYLEMAKER Secrets AT TOP: Chaise by Steel Strike; bench by Southwest by Santa Fe. Stock these small-footprint furniture items to help your customers create their ultimate Western dream home. By Corinne Joy Brown E ver thought about cashing in on the major prof ts inherent in home furnishings? Quality furniture pieces have high price tags and, of en, greater markup, plus they set the stage for multiple add-ons and a myriad of accessories. If done correctly, a home furniture gallery — or even a handful of cleverly curated pieces — can reap great rewards. Big tickets don't scare anyone either, thanks to perceived value. Beautiful things send a quality message. If you stock your store with even just a few versatile, well-made furniture essentials, your customers will appreciate that you've hunted down the f nest, most eye-catching items just for them. And if you're worried about space, don't be. No need for massive square footage; set up small vignettes and showcase key furniture items that are versatile enough to be used in almost any room of the house. Be creative; adapt old favorites for new uses, then show your customers how. Before you know it, they'll rely on you as their favorite interior design source.

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