Western & English Today

MAR 2015

W&E Today provides retailers and manufacturers with education and ideas that provoke innovation in the Western and English markets.

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30 Western & English Today EARLY SPRING 2015 RESOURCES: Ballou Dawg (505) 504-1873 balloudawg.com Custom Furniture by Aaron and Andy Sanchez (505) 385-1189 andysanchez.com Karen Kreek Camp Design (406) 579-4152 karenkreek.com Southwest By Santa Fe (915) 591-2701 southwestbysantafe.com Steel Strike Leather Products (719) 395-8802 steelstrike.com Western Luxury Living (also JKM) (512) 658-8324 westernluxuryliving.com Saddle Stands A handmade saddle stand can be a focal point in a foyer, bedroom or a great room. It can f ll an empty corner beautifully, or create a handsome cluster when arranged in sets of three or four. Show of a passion and help your customers put their saddles on parade. T e stand can complement the buyer's saddle perfectly in the right f nish or stain. Display Hint: Invite a saddlemaker to loan a saddle with some history, or showcase a newer model to promote. Make the supplier center stage; collaborate with advertising. With the right presentation, you might sell both pieces and take orders for more. WESTERN LUXURY LIVING 7 Space does not allow for the rest of the versatile, multi- purpose furniture on our "must have" list, but don't rule out ottomans, those handy footstools one can pull up before the f replace. In leather or fabric, they make every room feel like home. Old-fashioned hall trees with storage benches, mirrors and hooks are fun, too; once used only in the entry or mudroom, imagine how useful they could be on an upstairs landing or in a spa bath area. Cof ee tables of every size and shape are natural conversation pieces; ice-breakers, in fact! Build a room around a cof ee table full of character and work out from there. You might keep it loaded with inviting books or Western periodicals, or bowls of complimentary candy, and see how it draws attention. Seek tables with extra features like a second storage shelf below, drawers, or glass display windows for belt buckles or other collectibles. Hope chests or storage benches are another must have; perfect for keeping quilts and woolen blankets in a guest room, they add heart and warmth to a wide corridor, a family room, anywhere the warmth of wood and a simple chest can add to the atmosphere. You don't have to be a professional interior designer to make the most of great buys in the furniture category. You can learn as you go. Start small and stay versatile. Your manufacturers are there to help you every step of the way. Remember, smaller pieces can of en lead to larger ones— items with really big tickets like king-size beds and dining rooms. Keep your manufacturers' websites and material selection handy so you can easily show the rest of the line. Ask for the house call if it seems warranted. On site, take pictures and notes. (You never know what you'll think of once you're back at your desk.) Guide your clients to take their homes to new heights with your help and a little imagination. When imaginative home furnishings become part of your store's identity, the prof ts are yours. KAREN KREEK

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