Western & English Today

LATE SPR 2015

W&E Today provides retailers and manufacturers with education and ideas that provoke innovation in the Western and English markets.

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Western & English Today 9 LATE SPRING 2015 • Carry Cowboys & Indians in your store and generate extra profi t while keeping your customers up to date on what's new in the Western lifestyle. • You'll receive copies of the latest issue about every six weeks (8 times a year) to sell in your store. • You only need to sign up for a minimum of 5 copies per retail subscription to get started! Attention Retailers: A SALES OPPORTUNITY YOU CAN'T MISS Retail Subscription Program For information, call 214.750.8222 or visit www.cowboysindians.com/retail. standards of competition. To learn more about the NRHA, its programs and family of corporate partners, visit nrha.com. VETERAN ADVOCATE NAMED BY HORSES4HEROES LAS VEGAS (April 20, 2015) — Raina Ames, 24, a USAF veteran, has been selected as a Fellow with Te Mission Continues' Bravo Class and will be working with Las Vega-based nonproft, Horses4Heroes. Ms. Ames will be serving as a Veterans Advocate and conducting community outreach to local veterans, including, but not limited to, those who have served in Vietnam, Desert Storm, Gulf War, Operating Enduring Freedom and Operation Iraqi Freedom. In addition, Ms. Ames is coordinating the nonproft's life skills workshops for veterans, Back in the Saddle and Te Pony Express, in coordination with Mark Keyser and Keyser Horsemanship. Tese free programs teach veterans how to safely interact with horses through a series of unmounted and mounted arena exercises. According to Ms. Ames, these programs are experiential in nature, meaning the participants learn about themselves and others by participating in activities with the horses, then processing (or discussing) feelings, behaviors and patterns. "Horses' sensitivity to non-verbal communication assists participants in developing greater awareness of their emotions, the non-verbal cues that they may be communicating, and the important role of non-verbal communication in relationships," said Ms. Ames. "Communicating efectively with a horse requires the rider to demonstrate assertiveness, direction and initiative; important skills that enable the veteran and families to express their needs and rights more efectively in other relationships and in the family unit. Trough grooming activities and other types of care for a specifc horse, participants and their families are able to put aside the absorbing focus of their challenges of returning to civilian life, such as depressive ruminations, and instead to direct their attention and interests outwardly toward safe and caring interactions to help reconnect and reacquaint individuals to civilian life and/or with their families." Ms. Raines is married to Capt Josh Ames, USAF, and has two children. She was born in Little Rock, Arkansas. For information about participating in these workshops, volunteering or sponsoring a veteran, call (702) 885.1943. According to the nonproft, it costs $100 for a veteran to complete one four-hour workshop. Workshops are free to the participant. horses4heroes.org; missioncontinues.org About Horses4Heroes: The Las Vegas-based national nonproft Horses4Heroes operates the Horses4Heroes Community Equestrian Center at Floyd Lamb Park at Tule Springs. The organization provides afordable recreational and instructional activities for the community and free health and wellness programs for veterans and their families, victims of domestic violence, and at-risk youth, foster children and teens. Horses4Heroes has 300 afliates in 44 states and Canada. About The Mission Continues: St. Louis-based The Mission Continues, a nonproft, empowers veterans facing the challenge of adjusting to life at home by redeploying them in their communities. The Mission Continues' Fellowship, harnesses veterans' strengths, skills and their compassion and empowers them to volunteer with nonproft organizations in their community on a daily basis. The second, The Mission Continues' Service Platoons, brings teams of veterans who are working together with partners at the local level to build stronger communities and tackle pressing issues.

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