Western & English Today

SUM 2015

W&E Today provides retailers and manufacturers with education and ideas that provoke innovation in the Western and English markets.

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20 Western & English Today SUMMER 2015 5 10 15 20 25 30 35 40 WINTER FALL SUMMER SPRING 25.3% 35.1% 29.6% 9.8% (March/May) (June/August) (Sept./November) (December/Feb.) SPRING MERCHANDISE IS PURCHASED IN*: 10 15 20 25 30 35 40 WINTER FALL SUMMER SPRING 12.2% 13.3% 35% 39.4% (March/May) (June/August) (Sept./November) (December/Feb.) *May total more than 100 percent, as some respondents chose two equally profi table seasons. SUMMER MERCHANDISE IS PURCHASED IN*: 10 15 20 25 30 35 40 WINTER FALL SUMMER SPRING 39.1% 11.4% 10.3% 39.1% (March/May) (June/August) (Sept./November) (December/Feb.) 0 1 2 3 4 5 6 Other Tack Saddles Accessories Hats Footwear W omen's Apparel Men's apparel 2 4 1 6 5 4 2 4 AVERAGE NUMBER OF ANNUAL TURNS AT RETAIL BY CATEGORY MOST PROFITABLE SEASON* 10 15 20 25 30 35 WINTER FALL SUMMER SPRING 14.9% 28.3% 23.5% 33.1% (March/May) (June/August) (Sept./November) (December/Feb.) FALL MERCHANDISE IS PURCHASED IN*: 0 10 20 30 40 50 WINTER FALL SUMMER SPRING 45.1% 30.1% 9.7% 15% (March/May) (June/August) (Sept./November) (December/Feb.) WINTER MERCHANDISE IS PURCHASED IN*: 2015 SOI REPORT

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