Western & English Today

SUM 2015

W&E Today provides retailers and manufacturers with education and ideas that provoke innovation in the Western and English markets.

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2 Western & English Today Features 16 2015 STATE OF THE INDUSTRY REPORT Western & English Today's retail store owners share key data on how their stores fared in 2014. by Susan L. Ebert 22 GOING PLACES These satchels, totes and duf els make any trip a special occasion. by Corinne Joy Brown Departments 12 MANUFACTURER'S PROFILE: ARIAT In 1993, Ariat International introduced comfort to riding footwear. 32 HOT TICKET: WRANGLER COOL VANTAGE Innovative moisture-wicking technology makes for cool and dry jeans. Regulars 4 PUBLISHER'S FORUM 6 INDUSTRY NEWS 8 NEW PRODUCT ROUNDUP SUMMER 2015 CONTENTS summer Western & English Today ™ , (ISSN 1522-7308) Vol. 19 Issue 4, July 2015. Western & English Today is published 5 times per year: January Source (January), Early Spring (March), Late Spring (May), Summer (July), Fall (September) by American West Media L.L.C., 6688 N. Central Expressway, Suite 650, Dallas, Texas 75206. Periodicals Postage paid at Dallas, Texas, and additional entry points. Western & English Today is sent free of charge to qualified Western and English industry retailers. Subscription rate for all others is $30 per year. Postmaster: Send address changes to Western & English Today, 6688 N. Central Expressway, Suite 650, Dallas, Texas 75206. TM COVER PHOTOGRAPHY AND STYLING: Studio Seven Productions, studiosevenproductions.com, (505) 268- 4582/shelneese@msn.com. Photographed on location at the Wheels Transportation Museum at the Albuquerque Rail Yards; special thanks to Leba Freed & Jim Duffield/Wheels Museum. The Wheels Transportation Museum is a volunteer-run, nonprofit organization whose mission is to preserve history, educate the public in the history of transportation and provide visitors with an opportunity to experience travel as it used to be. The Wheels Museum is located on the site of the historic Santa Fe Railroad Shops in downtown Albuquerque, New Mexico. Built in 1914, the Albuquerque shops serviced steam locomotives operating on the Santa Fe Railroad. On actress/model Bobbi Jeen Olson: Mother-of-Pearl, bronze and hand-tooled leather feather earrings, $69; 3-strand pearl and bronze necklace with hand-tooled leather headdress, $199; vintage bronze chain with turquoise and handcrafted hand-tooled leather Thunderbird necklace with turquoise, $249; vintage bronze chain and turquoise necklace with hand-tooled leather feather, $119; hand-tooled leather cuff with antler pull and fringe, $99. All from J Forks Designs. The Katy classic white lace dress with bell sleeves $45; and the Cherry Spring suede fringed vest, $140. Both by Rancho Estancia. The "Austin" bootie with two additional shafts, MSRP, $199.99, by Durango Boots. LUGGAGE: Bobbi is holding a jacquard weekender bag in sage by Pendleton. From the top: leather commuter tote by Pendleton; antique turquoise leather zip-top tote by American West; Sophia mini- weekender by Arloom; overnight leather patchwork duffle bag by Totem Salvaged; Hotleaf Camo large backpack and duffel bag, both from Angel Ranch by 3D Belt; vintage trimmed custom print Boots & Flower tote by Totem Salvaged; Marcella weekender bag by Arloom; golden tan leather carry-on tote by American West; Aztec-printed leather weekender bag by Double J Saddlery; and three-horse handmade needlepoint tote by Totem Salvaged. 16 26 8

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