Western & English Today

SUM 2015

W&E Today provides retailers and manufacturers with education and ideas that provoke innovation in the Western and English markets.

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30 Western & English Today SUMMER 2015 Stephanie Larrowe and Joseph Sassone built their suc- cessful Los Angeles vintage bag business ToTeM salvaged one design at a time. Celebrating six successful years, this season's ToTeM Overnight Leather Patchwork Duf e Bag sporting a classic Lone Star and the image of an Indian chief (a favorite motif ) might be the perfect weekender. Who wouldn't hanker to hit the road with this? Look closely and you'll f nd saddle blanket and ban- dana fabrics, bright serape fabric sections and more. Small enough to f t in an overhead bin (24" x 9" x 7") but large enough to carry what counts, it boasts one big side pocket and a vintage denim lining. T e detachable 45-inch leather shoulder strap is recycled horse tack; the 19-inch handle is made of sturdy recycled leather. High-end and high style with a touch of down-home humility, this is the bag to carry for a gal who wants to be noticed. It might be the one bag to build a store vi- gnette around as well: just imagine the colorful possibilities. Other traveler-suitable bags include its limited edition, vintage needlepoint totes with leather bottoms and backs, many with horse motifs. MSRPs range from $650 for the 15" x 12" or $725 for the 21" x16." Be sure to stock the fes- tive, vintage serape totes (scotch-guarded and tightly wo- ven) with harness leather handles; MSRPs from $550 for the 16" x 16" to $650 for the 18" x 19." T ese f y of the racks. Made in limited editions, every bag at ToTeM salvaged is authentic, hand-assembled and hand-f nished. Want to sell more high-end luggage? Display them like heirlooms, and point out to customers that leather bags can be restored, repaired and repolished; the patina of use and age only adds to their beauty. Show your handsome inventory of with travel books, maps, walking sticks, binoculars, camping gear and the kind of easy clothes to travel the world in. Buy into the ro- mance of luggage as have these artful manufacturers high- lighted here. Consider holding a sweepstakes or contest to highlight your inventory; you could award a state parks or national parks pass, or perhaps a getaway at a historic lodge. Be adventurous and inventive in your approach, and your store's sales are bound to be going places, too. 3D Belt (Angel Ranch) (800) 622-3998; 3dbelt.com American West (954) 785-3155; americanwest.cc Arloom (512) 457-9978; arloom.com Double J Saddlery (800) 669-2535; doublejsaddlery.com Leaders in Leather (800) 810-5050; leadersinleather.net Pendleton Woolen Mills (800) 760-4844; pendleton-usa.com ToTeM salvaged (818) 244-3877; totemsalvaged.com resources TOTEM SALVAGED

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