Western & English Today

SUM 2015

W&E Today provides retailers and manufacturers with education and ideas that provoke innovation in the Western and English markets.

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32 Western & English Today SUMMER 2015 Wrangler Cool Vantage jeans feature sweat-control technology that wicks five times faster to keep the wearer cool and dry by pulling moisture to the outside of the fabric. Tis high-tech denim, unique to Wrangler, is engineered to last twice as long as regular denim, with cooling benefts woven into the fabric that won't wash out over time. To get involved in the Cool Vantage conversation online, use #NeverLoseYourCool. Ofered in regular and slim fts, MSRP $55. (888) 784-8571; wrangler.com Innovative moisture-wicking technology in Wrangler Cool Vantage jeans keep guys cool, dry and comfortable … with style. HOT ticket H O T t i c k e t HOT ticket Never Lose Your Cool

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