Western & English Today

FALL 2015

W&E Today provides retailers and manufacturers with education and ideas that provoke innovation in the Western and English markets.

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2 Western & English Today Features 13 SEPTEMBER TO REMEMBER Savvy retailers know how to capitalize on their fall buying experience. by Stephanie Stephens 16 A NIGHT AT THE MUSEUM Ride into the future with Western & English Today's 2016 Spring Fashion Forecast, where elegance is just as appropriate for everyday wear as it is for an evening on the town. by Studio Seven Productions and Susan L. Ebert 34 INFLUENCING THE INFLUENCERS When you recruit the leaders your customers follow, they just might start following you, too. by Stephanie Stephens Regulars 6 PUBLISHER'S FORUM 8 INDUSTRY NEWS 10 NEW PRODUCT ROUNDUP FALL 2015 CONTENTS fall Western & English Today ™ , (ISSN 1522-7308) Vol. 19 Issue 5, September 2015. Western & English Today is published 5 times per year: January Source (January), Early Spring (March), Late Spring (May), Summer (July), Fall (September) by American West Media L.L.C., 6688 N. Central Expressway, Suite 650, Dallas, Texas 75206. Periodicals Postage paid at Dallas, Texas, and additional entry points. Western & English Today is sent free of charge to qualified Western and English industry retailers. Subscription rate for all others is $30 per year. Postmaster: Send address changes to Western & English Today, 6688 N. Central Expressway, Suite 650, Dallas, Texas 75206. TM COVER PHOTOGRAPHY AND STYLING: Studio Seven Productions, studiosevenproductions.com, (505) 268-4582/ shelneese@msn.com. ON THE COVER: ON JOHN: Modern fit Western shirt in hombre plaid by Cinch Jeans; Herdsman 10X hat by Larry Mahan Collection by Milano Hats; slim boot-cut jean by Rock 47 by Wrangler. ON BOBBY: "Ace" straw har with turquoise band by Charlie 1 Horse; paisley print Western shirt with snap front and contrast trim by Stetson Boots & Apparel; 4-piece engraved Sterling silver buckle on a classic alligator belt by Chacon Belts & Buckles; slim boot-cut jean by Rock 47 by Wrangler. ON HARRISON: "Morro Bay" blue and white long sleeve button down shirt with contrast cuffs by Resistol; Sterling silver 2-piece buckle and handmade Sterling silver skull bracelet by Douglas Magnus Studios; "Pistol" straight-leg jeans by Rock and Roll Cowboy by Panhandle Western Wear . 16 34 13

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