Western & English Today

FALL 2015

W&E Today provides retailers and manufacturers with education and ideas that provoke innovation in the Western and English markets.

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8 Western & English Today FALL 2015 Dallas Market Center Launches New Website INDUSTRY news DALLAS (July 2015) — Dallas Market Center, a wholesale trade center with a strong track record of technology and customer service leadership, recently launched its new website, dallasmarketcenter.com. The dynamic new site enhances user experience and ef ciency through a simplif ed, responsive design and a multitude of innovative improvements. This intuitive and comprehensive website was designed and constructed by a team at Dallas Market Center to ensure easier navigation and cultivate inspiration for buyers and exhibitors. The new website from Dallas Market Center continues a tradition of technology leadership: the f rst market center to build a website, the f rst to of er online registration via email, and unmatched social media engagement across multiple channels. Among the many new features for the website: • Markedly improved user experience • More expansive representation of exhibitor products • Mobile-f rst design for better experience across all platforms (desktop/mobile/tablet) • Reduced complexity in site navigation • Integrated social media feeds for exhibitors (e.g., Instagram, Facebook and Pinterest) • New and more personalized features such as "Recommendations for Food & Shopping in Dallas" • News and trend information tied to upcoming markets, such as "Market Buzz" "This dynamic new site, created by a talented internal team, sets an industry standard for user experience and inspiration," said Cindy Morris, president and CEO of Dallas Market Center. "The ability for buyers to quickly navigate throughout the site and for exhibitors to better promote their showrooms and booths is a giant leap forward." Keep up to date on all Market information by visiting Dallas Market Center at dallasmarketcenter.com and by following Dallas Market Center on Facebook, Twitter, Pinterest and Instagram. About Dallas Market Center: Founded in 1957, Dallas Market Center is the world's most complete wholesale marketplace. Within its marketplace of more than f ve million square feet, retailers from around the globe source products ranging from home furnishings, gifts, decorative accessories and lighting to textiles, fashion accessories and men's, western, women's and children's apparel. With more than 50 markets each year attended by more than 200,000 retail buyers from all 50 states and 85 countries, Dallas Market Center of ers hundreds of events and seminars geared toward helping retailers expand business and increase prof ts. (214) 655-6100; dallasmarketcenter.com.

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