Western & English Today

Summer 2016

W&E Today provides retailers and manufacturers with education and ideas that provoke innovation in the Western and English markets.

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16 Western & English Today SUMMER 2016 MANUFACTURER PROFILE I F IT'S GOOD ENOUGH FOR HER, it's good enough for you. At EQ Wear, a new premium athletic riding apparel company out of Tulsa, Oklahoma, found- er Beverly Anderson says she covets each of the garments that earns a permanent place on her hangers. "Everything I make is something I basically want myself, so I'm the test market." And she never settles for anything less than the best — in materials, ft, style, and functionality. As a designer, Anderson is known for what she calls "function-frst, patented pants with distinct fashion overtones." And afer just three years in business, her prac- tice and performance riding pants have earned a loyal following. BORN IN THE SADDLE A few years ago, when her son graciously re- turned an American Quarter Horse to her, Anderson happily accepted, having wanted to start riding again. But as she got back in the saddle, she found she wasn't happy with the current choices in riding pants. Check- ing in with her gal-pals at events, Anderson learned she wasn't the only one who sought a better way — and a better pant. Her American Saddle-bred cronies wore jodhpurs, and she tried them. But they didn't seem right stufed inside cowboy boots. West- ern riders didn't ofer the answer, either. "I saw jeans, jeans, and more jeans, with every mom and her 13-year-old daughter dressing identically," Anderson says. "Every pair of jeans 'balled up' or were too revealing or un- comfortable." So she then resorted to sports- wear. "I even tried yoga pants," she says. Among all of the women she talked to, Anderson found two commonalities, which would become her guiding principles: Rid- ing gear didn't always integrate well with the rest of these women's lives, and they val- ued comfort above all else when dressing for the saddle. So she put pencil to paper and designed her frst pants in 2012, paying homage to chaps without making them too "chap- py." For her palette, she looked to the nat- ural hues of her home state. "My frst pant matched the red dirt and blue sky of Western Oklahoma — and was named 'Queenie' afer PHOTOGRAPHY: COURTESY EQ WEAR RIDING IN STYLE WITH EQ WEAR Unsatisfied in her search for the perfect riding pant, Beverly Anderson designed it herself. by Stephanie Stephens

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