Western & English Today

Summer 2016

W&E Today provides retailers and manufacturers with education and ideas that provoke innovation in the Western and English markets.

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30 Western & English Today SUMMER 2016 0 10 20 30 40 50 2 Years 1.5 Years 1 Year 6 Months 1 Season 9.2% 8.6% 20.5% 13.2% 48.3% LENGTH OF CARRYING A SUCCESSFUL ITEM SPRING MERCHANDISE IS PURCHASED IN*: 0 10 20 30 40 50 WINTER FALL SUMMER SPRING 17.5% 5.8% 35% 41.5% (March/May) (June/August) (Sept./November) (December/Feb.) *May total more than 100 percent, as some respondents chose two equally proftable seasons. SUMMER MERCHANDISE IS PURCHASED IN*: 5 10 15 20 25 30 35 40 WINTER FALL SUMMER SPRING 35.7% 8.4% 25.9% 29.8% (March/May) (June/August) (Sept./November) (December/Feb. ) 10 15 20 25 30 35 40 WINTER FALL SUMMER SPRING 19.4% 38.3% 29.2% 12.9% (March/May) (June/August) (Sept./November) (December/Feb.) MOST PROFITABLE SEASON* 15 20 25 30 35 WINTER FALL SUMMER SPRING 18.5% 31.7% 21.1% 28.4% (March/May) (June/August) (Sept./November) (December/Feb. ) FALL MERCHANDISE IS PURCHASED IN*: 10 20 30 40 50 WINTER FALL SUMMER SPRING 33.7% 40.9% 12.9% 12.3% (March/May) (June/August) (Sept./November) (December/Feb.) WINTER MERCHANDISE IS PURCHASED IN*:

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