Western & English Today

Summer 2016

W&E Today provides retailers and manufacturers with education and ideas that provoke innovation in the Western and English markets.

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47.1% 52.8% PLAN TO DEVELOP A WEBSITE WITHIN NEXT 12 MONTHS Ye s No 52.9% 47.1% CURRENTLY SELL ONLINE Ye s No 79.3% 20.7% CURRENTLY USE INTERNET TO SHOP FOR WHOLESALE PRODUCTS HOW STORES ADVERTISE 0 10 20 30 40 50 60 70 80 Television Outdoor Billboards Magazines Direct Mail Radio Newspaper Internet / Web Social Media 72.93% 66.17% 42.86% 45.11% 38.35% 24.81% 16.54% 18.05% ANNUAL GROSS SALES FOR 2015 FOR WEB-BASED SALES, FOR RETAILERS SELLING ONLINE 0 5 10 15 20 25 More than $100,000 $50,000 to $99,999 $26,000 to $49,999 Less than $25,999 23.5% 2.8% 10% 10.7% 0 10 20 30 40 50 Minimum Quantity Pr oduct In Stock / Availability Specials & Promotions Online Ordering Brand Name Price Point New Product Introductions Shipping Costs Printed Catalog 25.3% 40.9% 24% 36.5% 21.6% 10.4% 23.3% 47% 28.1% EXTREMELY IMPORTANT IN VENDOR SELECTION 0 10 20 30 40 50 Trade Show Trade Magazine Internet Search Consumer Magazine Retail/C ompetitor Shopping 18.2% 10.5% 26.2% 29.3% 49.2% PRIMARY SOURCE OF FINDING NEW VENDORS 2016 SOI REPORT Ye s No Western & English Today 31 SUMMER 2016

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