Western & English Today

Summer 2016

W&E Today provides retailers and manufacturers with education and ideas that provoke innovation in the Western and English markets.

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6 Western & English Today SUMMER 2016 Ariat and Kaycee Feild Expand Sponsorship Ariat International, a brand that crosses into both the Western and English performance and fashion clothing, footwear, and accessory markets, is increasing its sponsor relationship with a recognizable name in professional rodeo, bareback rider Kaycee Feild. Last year, Feild signed on with Ariat to represent its Western boot brand. Now the company will outft Feild in its performance apparel, too. Feild is a four-time world champion bareback rider who has been competing professionally for many years, so a good pair of boots and quality clothing can make the infamously long "rodeo road" more comfortable. "Tey've got a great product, and then the company as a whole is wonderful, and I'm excited to see how I can help promote their brand," Feild says. www.ariat.com Olathe Boot Company Goes Back to its Roots Olathe Boot Company is putting an emphasis on tradition when it comes to rebuilding its entire Rough Stock boot collection, geared toward rough-stock event competitors in the rodeo arena. Te debut designs for the new and improved line were unveiled at the Denver WESA Market in January. "We've come back in and pretty much started everything over," says Steve Kahla, brand manager for Olathe Boot Company. "We went back and pulled out the 1925, '33, and '38 catalogues and started designing boots built of of the original concept of building an all-leather, handcrafed, American-made cowboy boot." Everything from the heels to the liners is traditional. "A lot of boots you're going to fnd right now have rubber soles and all of this new technology, which really doesn't make it a viable boot to use for rough stock [riding]," Kahla says. "It's all about putting the right tools in place for the right job." www.olatheboots.com Julie Broadway Named President of American Horse Council In our last issue, we announced the retirement of American Horse Council president Jay Hickey, who held the position for 23 years. July marks the start of newly appointed president Julie Broadway. Broadway is the former executive director of the American Morgan Horse Association & Educational-Charitable Trust, a position she'd held since 2007. Broadway will now lead the AHC's eforts to represent all aspects of the equine industry in Washington, D.C. www.horsecouncil.org — Lindsay Whelchel P H OTO G R A P H Y: CO U R T E S Y A R I AT I N T E R N AT I O N A L, CO U R T E S Y W E S T M O O R MA N U FAC T U R I N G CO M PA N Y INDUSTRY NEWS Wrangler Network Wins Big Te Wrangler Network — an online network of videos, stories, and live news feeds covering all things Western lifestyle, from rodeo events to country music — recently earned top prize for Branded Journalism at the 2016 SABRE North America Awards. Te annual awards ceremony, produced by PR industry journal Te Holmes Report, honors the best in branding and reputation. "Te Wrangler Network has become one of the most powerful branding tools that we have, and the sky is the limit with where it can go from here," says Allen Montgomery, Wrangler specialty apparel president. "It's exciting to have the ability to deliver content directly to mobile phones, tablets, laptops, and other devices where consumers are spending more time now — even cowboys." Since its launch in 2013 by French | West | Vaughan, the largest independently owned PR frm in the Southwest, the Wrangler Network has been seen by 2.5 million people and generated 9.5 million views. www.wranglernetwork.com Tuf Hedeman Celebrates 28 Years with Panhandle Panhandle Western Wear, part of the Westmoor Manufacturing Company, celebrates its 28-year sponsorship of world champion bull rider Tuf Hedeman. "As one of our frst ofcial endorsees, Tuf Hedeman has been part of our Pan- handle family for many years. We've enjoyed watching Tuf become a legend amongst bull riders," says Westmoor owner Jef Hochster. "As demanding as the sport can be, he is one of the most resilient people I know. He's never been afraid of a challenge, and that is truly something to be admired." "I've been with Panhandle the longest," says Hedeman (53), who's proud to be the brand's original rodeo cowboy endorsee and has maintained a strong infuence in the sport, long afer his bull riding days. "In a lot of sports, once you're not competing any longer, you don't get as much exposure for your sponsors. Fortunately for me, when I retired from riding, I continued to stay very involved producing bull riding events." www.panhandleww.com

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