Western & English Today

Fall 2016

W&E Today provides retailers and manufacturers with education and ideas that provoke innovation in the Western and English markets.

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10 Western & English Today FALL 2016 These fab fashionistas are dialed in. ey know Western and English fashions. ey also know how to use digital media to captivate — and keep — a national au- dience. So much so, in fact, that each has established a sizable, loyal following. It's in part thanks to our increasing reliance on the internet as a primary source of information — and, as a result, the popularity of online blogs and social media plat- forms. But it's also due to their ability to connect, relating to people in a personal way. If you don't follow them already, we suggest you start — for style inspiration, the latest trends and collections, as well as "do-as-I-do" models for building your brand online. Each has her own original sense of style, voice, and content. And they all seem to have mastered the recipe for success. First and foremost, it's about authenticity — be true to yourself with everything you post. Don't be afraid to take risks. Everyone is looking online for new, fresh perspectives. At the same time, be mindful of what you're putting out there. By Lindsay Whelchel THE DIGITAL FACES OF FASHION Meet — and start to follow — five of our favorite chic and savvy bloggers.

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