Western & English Today

Fall 2016

W&E Today provides retailers and manufacturers with education and ideas that provoke innovation in the Western and English markets.

Issue link: http://wetoday.epubxp.com/i/715707

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Western & English Today 5 FALL 2016 A FASHION FIRST By Holly Henderson, Editorial Director T HIS ISSUE IS ONE I'M PARTICULARLY PROUD OF AS IT marks the first fashion feature our new team at W&E has produced together in-house — from concept to looks to layout. Luckily, when it came to the actual photo shoot, we also had some outside help. Model Kait Ri, looking flawless with the help of hair/makeup artist Lana Adams, moved so well in front of the camera that we almost had too many great shots to choose from. I also can't forget the super squad at Paradigm Studios. Photogra- pher Marc Montoya, the product stylists, the studio staff — they all played essential roles in realizing our vision for this issue. And, although I might be considered biased, I think it turned out beautifully. My favorite shot: the cover, hands down. Oddly enough it was our very last one of the day, which is oen the most difficult due to fatigue from long hours on set. But that cobalt blue Wrangler dress — an effortless spring-to-summer shi that I now hope to add to my own closet — against the weathered wood background made for one striking image. In planning our fashion feature, we tried, as always, to keep versatility in mind, highlighting pieces that can be dressed up or down, worn by various body types and ages, and that easily transi- tion from one season to the next with a few tweaks of the accessories and layering pieces. Just as important to us was the balance of trendy and timeless. For spring, you'll see the expected squash blossom and pearl-snap alongside floppy hats and fedoras, romp- ers and boyfriend jeans, as well as retro influences aplenty. We also kept you, our retail readers, in mind, providing what we hope are helpful tips for creating original looks that speak to your core consumer. Joining our editors on the advisory board are fellow retailers and manufacturers, who chime in throughout the issue on everything from e-commerce sales to digital marketing to the best Instagram filters and hashtags. Some of our favorite online fashion bloggers even share their personal wardrobe go-tos. So, to conclude, I'll offer up my own in similar fashion. Go-to Accessory: It's a toss up between my Rocki Gorman multi- turquoise chandelier earrings and Love Tokens bead necklaces. Boots: red Old Gringos, one of the first pairs I ever bought on my own out of col- lege and still wear religiously. Life(style) Icon: ere are too many influential names in fashion to choose just one, so I'll go with an icon from my personal life: my grandmother , who — aside from being able to rock a leopard-print coat, bright lip, and oversized sunglasses — taught me to live life in style, with confidence and grace, standing much taller than our shared 5-foot-nothing stature. EDITOR'S NOTE

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