Western & English Today

SUM 2012

W&E Today provides retailers and manufacturers with education and ideas that provoke innovation in the Western and English markets.

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Horse Hollow Press Inc. Safari Ltd. Let this product sampling Montana Silversmiths products to the current cowboy boot slipper line. (These are some of the darling-est we've seen.) But a newly expanded line coming out in October will feature fresh styles in sizes fitting babies, toddlers, youth and adult. For starters, check out the recently redesigned baby-sized Cowboy Kickers with a sock cuff so the little ones won't kick them off. (Necessity is the mother of invention.) June Evers of Horse Hollow Press Inc. in New York state is a creative entrepreneur with a special talent for horse-related fun. Her company designs, creates and dis- tributes greeting cards, barn safety posters (with a place to write important phone numbers like the vet's and the far- rier's), boxed note cards, buttons, mini-magnets and bumper stickers. Best of all are her pre-packaged kid's activity kits, perfect for road trips or waiting at the horse show. She's also got saddle tags, trailer signs and darling work- books including The Horse of My Dreams and The Ultimate Guide to Pampering Your Horse. Horse Hollow Press' The Original Book of Horse Treats has sold more than 100,000 copies. There's even a book with 1,001 names for horses! Everything in the line is made of quality materials, superb and amusing photography, and are items that can provide hours of fun. Card games like Crazy Eights and Old Nag (Old Maid) are hugely popular. Watch what happens when you set up this gallery — it's a kid magnet. Safari Ltd., an American-owned company, is celebrating year in business. All of its high-quality animal rep- its 30th licas are handpainted, and are also lead- and phthalate-free. The company employs various talented sculptors located in several different countries who specialize in a type of animal or character. Its products engage the imagination of children and at the same time provide educational facts. One of the hottest items this season is Safari's Good Luck Mini Fun Pack — an assortment of its eight best-selling minis — that appeals to the young and the young at heart. Life Cycles from its Safariology collection is another best- seller. These lead children through the different life stages of fascinating animals, such as the honeybee, the sea turtle and the monarch butterfly. be your impetus to give your kids department and mer- chandise a facelift — no, make that a complete makeover! — before back-to-school and the holiday gift-giving season. Not only is child's play fun, it's a profit center that can pay great dividends for your store in the coming months. l ATX Mafia (512) 656-5579 atxmafia.com AWST International (888) 545-2978 awstintl.com Demdaco/Big Sky Carvers (800) 746-8245 bigskycarvers.com Demdaco/Nat & Jules (888) 336-3226 demdaco.com Fashionwest Accessories (800) 525-9711 fashionwestusa.com HomeMax Imports (866) 960-9710 homemaximports.com Horse Hollow Press Inc. (800) 414-6773 horsehollowpress.com JMS Products/ Erin's Original Play Rugs (800) 323-9665 jmsproductsusa.com JT International (888) 584-4677 jtidist.com Little Buster Toys (417) 850-7374 littlebustertoys.com M&F Western (903) 885-8646 mfwestern.com Montana Silversmiths (406) 322-6035 montanasilversmiths.com Pony Pals Ranch (760) 200-5729 ponypalsranch.com Reeves International/ Breyer Horses (973) 694-5006 breyerhorses.com Safari Ltd. (800) 554-5414 safariltd.com Western International (785) 856-1840 yourbooksource.com Wrangler Western Wear (888) 784-8571 wrangler.com Wyo-Horse (877) 763-3624 wyo-horse.com SUMMER 2012 Western & English Today 35

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