Western & English Today

SOURCE 17

W&E Today provides retailers and manufacturers with education and ideas that provoke innovation in the Western and English markets.

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32 Western & English Today MAKE THE MOST OF MARKET Whether you're in Denver for WESA or at one of the many Dallas shows, attending market can feel overwhelming — you certainly can't see it all. So we got advice from a few vets on how to make the most of your time. by Johnny D. Boggs N O MATTER THE MARKET, THE CITY, OR THE TIME of year — whether it's 10 degrees in Denver in January, hailing in Dallas in March, or hot and humid in Philadelphia in August — Western and English retailers can expect one constant at trade shows: You're going to be walk- ing. A lot. So, first and foremost, it's "very important — from my own experience" to wear a comfortable pair of boots, says Rodney Ammons, product devel- opment line builder at Justin Brands. ere's another thought that most retailers and manufac- turers agree on, too, and it doesn't matter which market you're attending — the Western/English Apparel & Equipment markets in Denver; American Equestrian Trade Association's English trade fairs in Oaks, Pennsylvania; the Western Apparel & Accessories mar- kets in Dallas; Hopper Expositions' new Charlotte International Equestrian Trade Show in Charlotte, North Carolina; the MAGIC and National Finals Rodeo-related shows in Las Vegas; or myriad others across the globe. "Come prepared with what inventory you've moved over the last six months or since your last market," says James Stegman, owner-silversmith of Comstock Heritage. e details of planning out your days vary from buyer to buyer. Right down to what time to get there. "We get there no later than On meeting with wholesalers: "Come prepared with what inventory you've moved over the last six months or since your last market." — James Stegman, Comstock Heritage

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