Western & English Today

Spring 2017

W&E Today provides retailers and manufacturers with education and ideas that provoke innovation in the Western and English markets.

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2 Western & English Today SPRING 2017 Western & English Today ™ (ISSN 1522-7308), Vol. 21 Issue 2, April 2017. Western & English Today is published 4 times per year: January Source (January), Spring (April), Summer (June), Fall (September) by American West Media L.L.C., 6688 N. Central Expressway, Suite 650, Dallas, Texas 75206. Periodicals Postage paid at Dallas, Texas, and additional entry points. Western & English Today is sent free of charge to qualified Western and English industry retailers. Subscription rate for all others is $30 per year. Postmaster: Send address changes to Western & English Today, 6688 N. Central Expressway, Suite 650, Dallas, Texas 75206. CONTENTS SPRING 2017 SEAMLESS STYLE Our fall fashion preview spans the season, from the end of summer to the eve of winter. 14 CUSTOM CREATIONS We discuss the logistics and benefits of collaborating with manufacturers to customize store exclusive products and create private labels. 5 EDITOR'S NOTE | 6 INDUSTRY NEWS | 8 NEW PRODUCTS FALL FOR HIM Our sneak-peek at menswear for the upcoming season reveals a complementary mix of sophisticated layers, exotic leathers, and retro prints in hues of blue, green, and gold. FASHION MEETS FUNCTION Galleria Morusso brings the Italian fashion influences of Sarm Hippique equestrian apparel to the North American market. Cover and fashion feature photography by Marc Montoya. For apparel and accessories information, see page 26. 10 28 30 ON THE COVER

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