Western & English Today

Summer 2017

W&E Today provides retailers and manufacturers with education and ideas that provoke innovation in the Western and English markets.

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16 Western & English Today SUMMER 2017 0 10 20 30 40 50 2 Years 1.5 Years 1 Year 6 Months 1 Season 10.26% 8.97% 24.36% 12.18% 44.23% LENGTH OF CARRYING A SUCCESSFUL ITEM SPRING MERCHANDISE IS PURCHASED IN*: 0 10 20 30 40 50 WINTER FALL SUMMER SPRING 15.7% 7.5% 35.2% 41.5% (March/May) (June/August) (Sept./November) (December/Feb.) *May total more than 100 percent, as some respondents chose two equally profitable seasons. SUMMER MERCHANDISE IS PURCHASED IN*: 10 15 20 25 30 35 40 WINTER FALL SUMMER SPRING 38.9% 11.9% 15.7% 33.3% (March/May) (June/August) (Sept./November) (December/Feb. ) 10 15 20 25 30 35 WINTER FALL SUMMER SPRING 18.9% 33.9% 34.6% 12.6% (March/May) (June/August) (Sept./November) (December/Feb.) MOST PROFITABLE SEASON* 15 20 25 30 35 WINTER FALL SUMMER SPRING 17.9% 28.8% 19.9% 33.3% (March/May) (June/August) (Sept./November) (December/Feb. ) FALL MERCHANDISE IS PURCHASED IN*: 10 15 20 25 30 35 40 WINTER FALL SUMMER SPRING 32.7% 39.6% 12.6% 15.1% (March/May) (June/August) (Sept./November) (December/Feb.) WINTER MERCHANDISE IS PURCHASED IN*:

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