Western & English Today

Summer 2017

W&E Today provides retailers and manufacturers with education and ideas that provoke innovation in the Western and English markets.

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18 Western & English Today SUMMER 2017 46.76% 53.24% PLAN TO DEVELOP A WEBSITE WITHIN NEXT 12 MONTHS Ye s No 50.36% 49.64% CURRENTLY SELL ONLINE Ye s No 73.38% 26.62% CURRENTLY USE INTERNET TO SHOP FOR WHOLESALE PRODUCTS HOW STORES ADVERTISE 0 10 20 30 40 50 60 70 80 Television Outdoor Billboards Magazines Direct Mail Radio Newspaper Internet / Web Social Media 68.42% 61.05% 35.79% 36.32% 34.74% 24.21% 16.84% 14.74% ANNUAL GROSS SALES FOR 2016 FOR WEB-BASED SALES, FOR RETAILERS SELLING ONLINE 0 5 10 15 20 25 More than $100,000 $50,000 to $99,999 $26,000 to $49,999 Less than $25,999 20.86% 5.76% 9.35% 14.39% 0 10 20 30 40 50 Minimum Quantity Pr oduct In Stock / Availability Specials & Promotions Online Ordering Brand Name Price Point New Product Introductions Shipping Costs Printed Catalog 28.03% 41.27% 28.03% 41.27% 18.11% 9.38% 24.03% 47.73% 28.46% EXTREMELY IMPORTANT IN VENDOR SELECTION 0 10 20 30 40 50 Social Media Trade Show Trade Magazine Internet Search Consumer Magazine Retail/C ompetitor Shopping 14.3% 14.63% 26.83% 20.97% 41.86% 18.03% PRIMARY SOURCE OF FINDING NEW VENDORS Ye s No

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