Western & English Today

Summer 2017

W&E Today provides retailers and manufacturers with education and ideas that provoke innovation in the Western and English markets.

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8 Western & English Today SUMMER 2017 L ucchese is an industry icon, a name as synonymous with cowboy boots as Stetson is with the ten-gallon hat. Since its founding in 1883, the Texas boot company has established international renown for its signature fi t, incomparable cra smanship, and timeless sophisti- cation. roughout the last century, Luccheses have been worn by mu- sicians, celebrities, and even presidents. And they've become the West- erner's go-to dress boots. You'll likely see more than a few pairs in the high-rises and on the streets of Houston and Fort Worth. Elegance and eye appeal are paramount for the brand. But being in the boot business, Lucchese also aspires to be the go-to for working cowboys and ranchers. at's why Lucchese is introducing a new line of rubber sole work boots, which will hit stores this August. "What we're really excited about is, people will stop thinking about Lucchese only as a dress boot company," says Teddy Boxberger, senior director of marketing for Lucchese. " ey've got a way now to wear Lucchese at all times, whether they're in EDITOR'S PICK LUCCHESE RUBBER SOLE BOOTS By Lindsay Whelchel PHOTOGRAPHY: COURTESY LUCCHESE

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