Western & English Today

Fall 2017

W&E Today provides retailers and manufacturers with education and ideas that provoke innovation in the Western and English markets.

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2 Western & English Today FALL 2017 Western & English Today ™ (ISSN 1522-7308), Vol. 21 Issue 4, September 2017. Western & English Today is published 4 times per year: January Source (January), Spring (April), Summer (June), Fall (September) by American West Media L.L.C., 6688 N. Central Expressway, Suite 650, Dallas, Texas 75206. Periodicals Postage paid at Dallas, Texas, and additional entry points. Western & English Today is sent free of charge to qualified Western and English industry retailers. Subscription rate for all others is $30 per year. Postmaster: Send address changes to Western & English Today, 6688 N. Central Expressway, Suite 650, Dallas, Texas 75206. CONTENTS FALL 2017 LINES WE LOVE Get a glimpse of our most notable new finds, as well as the latest designs from our all-time favorites. 14 FASHION MEETS FUNCTION: RÖNNER Two equestrian sisters create a fashion collection that transitions from saddle to street. 4 MASTHEAD | 5 EDITOR'S NOTE | 6 EDITOR'S PICKS: HIEND ACCENTS & LIBERTY BLACK BOOTS FOLLOWING THE TURQUOISE TRAIL Longtime jewelry dealers and stone experts offer tips and tricks for buying turquoise. WRANGLER AT 70 To celebrate its seven decades as an industry icon, we take a look at the Wrangler brand, then and now. 10 26 30 ON THE COVER Spanish cross sterling silver and turquoise scarf slide by Prairie Sky Jewelry Co. prairieskyjewelryco.com Carico Lake turquoise, photography by Michael and Shelle Neese of Studio Seven Productions, courtesy Sunwest Silver.

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