Western & English Today

Fall 2017

W&E Today provides retailers and manufacturers with education and ideas that provoke innovation in the Western and English markets.

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FALL 2017 EDITOR'S PICK 6 Western & English Today HIEND ACCENTS By Lindsay Whelchel PHOTOGRAPHY: COURTESY HIEND ACCENTS H ome décor manufacturer HiEnd Accents has one simple mission: affordable luxury. "Our philosophy is always to create beautiful things for our customers, at the same time making them affordable," says president Cynthia Zheng. When getting its start 12 years ago, the company noticed a gap in the Western industry for well-made, reasonably priced bedding. So that's where HiEnd started, focusing on what Zheng calls the "steak and potatoes" of Western design: earthy color palettes and traditional fabrics and prints. But as time went on, the company kept a close eye on industry trends, expanding its offerings to in- clude brighter colors and lighter fabrics. Specifically, quilts and other layering pieces, which are especially popular with customers in warmer climates, Zheng says. "Over the years the industry changed, and consumers are go- ing younger. ey are looking for more colors, something that is youthful and fun, and so with that in mind we keep adding colors to accommodate that new trend so you can see different kinds of styles," she says of their products. While bedding is the company's core, colors and designs are not the only areas of expansion. HiEnd Accents now offers a wide- range of coordinating home décor. "e Western community is more about the lifestyle. It's not just somebody looking for the bedding, because they are looking for anything that can fit their lifestyle. So with this in mind, we wanted to create home décor items," Zheng explains. e manufacturer now offers dinnerware, bathroom accessories, towels, curtains, wall décor, small furnish- ings, and even dog bedding. HiEnd Accents clients range from hospitality industry dude ranches and hotels to large department stores and Western retail- ers to small equine feed and tack shops, and the company goes to great lengths to work with them all with varying price points and programs like Planogram, which helps smaller retailers working in limited spaces offer everything in an easily designed 4x6 space. What should you look for in the latest releases? Check out the reversible Broken Bow quilt collection (shown), as well as new ta- bletop collections such as the Southwestern-inspired Jasper din- nerware. hiendaccents.com

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