Western & English Today

SOURCE 2016

W&E Today provides retailers and manufacturers with education and ideas that provoke innovation in the Western and English markets.

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8 Western & English Today Western & English Today™ magazine is published four times per year by American West Media L.L.C., 6688 N. Central Expressway, Suite 650, Dallas, Texas 75206. Western & English Today magazine is sent at no cost to qualif ed readers. Subscription rate for all others is $30 per year. Copyright 2014, American West Media L.L.C. All rights reserved. Reproduction in whole or in part without express written permission of the publisher is strictly prohibited. Opinions expressed in editorial copy are those of experts consulted and do not necessarily ref ect the opinions of the editors or publisher or the policy of Western & English Today. Unsolicited manuscripts and photographs should be mailed to the publishing of ce and must include a stamped self-addressed envelope for return of materials. Western & English Today is not responsible for unsolicited materials. Reprint inquiries of 50 or more should be directed to Debbie Wilson at Wright's Reprints, 24900 Pitkin Road, Suite 330, T e Woodlands, TX 77386, (877) 652-5295. staff Publisher Gregory L. Brown Associate Publisher & Editor Susan L. Ebert Production Director Jonathan Fehr Art Director Lauren Crispin Production Artist Nancy Franzen Web Content Manager Alejandro Hernández Contributors Johnny D. Boggs Corinne Joy Brown Advertising Sales Susan L. Ebert Phone (512) 431-2013 Fax (281) 354-3640 Email sebert@wetoday.com Advertising Coordinator Keely Junot Email ads@wetoday.com Publishing Office 6688 N. Central Expressway Suite 650 Dallas, Texas 75206 (214) 750-1844 Fax (214) 750-4522 Chief Financial Officer Ann Kidd Accounting Manager Martha Sodl Accounting Assistant Kera Gonzales Website www.wetoday.com Subcribe Online www.wetoday.com/subscribe Renew Online www.wetoday.com/renew Change of Address Online www.wetoday.com/login.php Customer Service Email customerservice@wetoday.com Customer Service Phone (214) 750-8222 Customer Service Fax (214) 750-4522 PUBLISHER'S forum I n 2016, what will you do to grow your customer base? Since the inception of Future Farmers of America in 1944, sponsors have donated more than $200 million. Most noteworthy is John Deere, which has been an FFA sponsor for more than 70 years. In 2014, John Deere took its support even further, with its creation of the John Deere Alumni Af liate Program to contribute even more to FFA and its agricultural programs. In a few short years, the John Deere Alumni Af liate Program has increased from its original 13 charter members to 146. Although many of the John Deere employees are FFA alumni, it's not a requirement, according to Brea Harms, John Deere's dealer communications program manager. "We have some employees who weren't FFA members," she says, "but they understand the criticality of developing future leaders and that of agricultural education." John Deere encourages its members to participate according to their skills, so that employees can of er a broad range of services and expertise to the participating FFA chapters, mentoring, motivating and inspiring today's youth so they may be better prepared to be tomorrow's leaders. Corporate sponsors also fuel the ef orts of the National High School Rodeo Association, and you'll recognize many familiar company names, such as Cinch, Cruel, American Hat, the American Quarter Horse Association, Boot Barn, Carroll Original Wear, Classic Equine, Gist Silversmiths, Heel-o-Matic, Hutchison HW Brand, NRS World, the National Cutting Horse Association, the National Reined Cowhorse Association, the Professional Rodeo Cowboys Association, Professional's Choice, Slone Saddles, RFD TV and Teskey's, among others. Since 1982, the NHSR Foundation, the scholarship arm of the NHSRA, has awarded scholarship grants that do not have to be repaid — thanks, in great part, to the generosity of its sponsors and donors. I can't list all of the things that the FFA and the NHSRA can accomplish with these invaluable sponsorships; the list is far too long. Still, I can guaran-durn-tee you that a far longer list is that of the objectionable activities these teenagers are not participating in because they are too busy, engaged and committed to their FFA or NHSRA actvities. T ese activities directly drive them to your store and can help you create a lifetime loyal customer. For 2016, I encourage you to make a resolution to increase your presence with — and your f nancial commitment to — America' s youth. Af er all, it's an investment not only in their future, but one in your company's own. Invest in the Future Susan L. Ebert, Associate Publisher & Editor sebert@wetoday.com

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