Western & English Today

Summer 2016

W&E Today provides retailers and manufacturers with education and ideas that provoke innovation in the Western and English markets.

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SUMMER 2016 22 Western & English Today 70 CLOCKWISE FROM TOP LEFT: Rodeo celebrities Pam Minick, Debbie Johnston Garrison, and Shelly Burmeister-Gaylord signed on in the early '90s to promote Panhandle Slim's women's denim. Tom Kirshenbaum of Wolf Bros. Western Store appaeared in an ad for the company's former boot collection. Now with his own line of performance apparel, champion tie- down roper Tuf Cooper is the newest all-star Panhandle enorsee. Panhandle Slim, Westmoor's original Western label, is classic staple among the rodeo crowd. The Rock & Roll Denim lines came about in the early 2000s, targeting the fashion-forward, modern-day consumer. PHOTOGRAPHY: CO U R T E S Y W E S T M O O R MA N U FAC T U R I N G

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