Western & English Today

SUM 2015

W&E Today provides retailers and manufacturers with education and ideas that provoke innovation in the Western and English markets.

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SUMMER 2015 Western & English Today 23 COMPUTER SYSTEMS USED* 0 10 20 30 40 50 60 None Used Purchase Order System Inventory Management System Point-of-sale System 53.8% 25.9% 39.2% 32.9% *Totals more than 100 percent, as respondents use multiple systems 82.7% 17.3% CURRENTLY USE INTERNET TO SHOP FOR WHOLESALE PRODUCTS 75.4% 24.6% WOULD CONSIDER BUYING THROUGH MANUFACTURER'S WEBSITES IN NEXT YEAR HOW STORES ADVERTISE 0 10 20 30 40 50 60 70 80 Television Outdoor Billboards Magazines Direct Mail Radio Newspaper Internet / Web 74.8% 51.4% 45.71% 40% 28.5% 22.3% 17.1% Ye s No

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