Western & English Today

SUM 2015

W&E Today provides retailers and manufacturers with education and ideas that provoke innovation in the Western and English markets.

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24 Western & English Today SUMMER 2015 0 20 40 60 80 100 Clothing Boots Jewelry Tack or Feed Home D├ęcor 54.3% 53% 78.1% 79.5% 82.8% PRODUCTS CARRIED IN STORE 0 10 20 30 40 50 2 Years 1.5 Years 1 Year 6 Months 1 Season 6.9% 10.3% 22% 11.7% 49% LENGTH OF CARRYING A SUCCESSFUL ITEM 0 10 20 30 40 50 Minimum Quantity Pr oduct In Stock / Availability Specials & Promotions Online Ordering Brand Name Price Point New Product Introductions Shipping Costs Printed Catalog 25.9% 42.2% 30.6% 32.6% 18.1% 9.6% 22.4% 48.9% 27.3% MOST IMPORTANT IN VENDOR SELECTION 0 10 20 30 40 50 60 Trade Show Trade Magazine Internet Search Consumer Magazine Retail/C ompetitor Shopping 17.4% 9.7% 22.9% 22% 59.5% PRIMARY SOURCE OF FINDING NEW VENDORS SALES PER SQUARE FOOT 4% 8.1% 0 5 10 15 20 25 30 $401 or more $301 to $400 $201 to $300 $101 to $200 $51 to $100 Less than $50 26.1% 7.2% 18% 21.6% 18.9% ANNUAL GROSS SALES FOR 2014 FOR WEB-BASED SALES, FOR RETAILERS SELLING ONLINE 0 10 20 30 40 50 More than $100,000 $50,000 to $99,999 $26,000 to $49,999 Less than $25,999 49.3% 11.3% 15.5% 23.9% PRIMARY PURPOSE OF STORE WEBSITE 0 10 20 30 40 50 60 70 80 Other Generate Online Orders General Awareness 65.6% 2.5% 32% 2015 SOI REPORT

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