Western & English Today

Fall 2017

W&E Today provides retailers and manufacturers with education and ideas that provoke innovation in the Western and English markets.

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FALL 2017 Western & English Today 27 INVEST WITH CONFIDENCE Expert wholesale dealers stress that knowing and trusting your turquoise jewelry source is the key to purchasing authentic jewelry with good profit potential. Dealers should be able to tell you where the stone was mined as well as which artist produced the piece. If they cannot tell you those two things, the piece may not be authentic or the value could be incorrect. LOOK CLOSELY How do you know if what you are buying is authentic? "Imitation turquoise pieces used to be easy to spot," Seidel says. "Now, the quality of reproduction pieces imported from overseas is harder to tell apart." ere are also more levels of reproductions, Seidel adds, some of which still have silver plate and even fake artist signatures. Experts caution the same adage: If it seems too good to be true, it probably is. APPRECIATE THE VALUE "Turquoise is something that is held onto and passed down in a family, and increases in value due to mines closing down and the value of silver or an artist's work becoming sought aer," says Martin Seidel from Golden Fleece Trading Company in Albuquerque, New Mexico. While investing in quality pieces with provenance is smart, remember that determining the value can be challenging. Seidel adds, "Each mine has many grades of turquoise and some mines have many different looking stones, making it very difficult to identify." OPPOSITE: Sunwest Silver, sunwesthand made.com. THIS PAGE FROM TOP: Peyote Bird for Double D Ranch, ddranchwear. com. Brit West, britwest.net. Golden Fleece Trading Co., goldenfleecejewelry.com.

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