W&E Today provides retailers and manufacturers with education and ideas that provoke innovation in the Western and English markets.
Issue link: http://wetoday.epubxp.com/i/468646
EARLY SPRING 2015 Western & English Today 27 Of er a Seat A small-scale occasional or slipper chair creates instant ambiance in a guest room, master suite, great room or library; especially if it's covered in cowhide, a fun fabric, or is neatly upholstered with metal studs and set into a carved wood frame. One chair is nice; two even better. Don't be afraid to suggest pairs, to be used together, or to carry a theme from room to room. Sometimes a simple arm chair, either high or low back, is the perfect invitation to sit and relax, listen to music or read, or just enjoy the view. A great chair can begin a memorable conversation: Choose a seat and start one with your customer. Display Hint: Home to a colorful pillow and/or handwoven throw, a simple chair becomes a major accent piece. Be sure to remind your client of alternative upholstery options to customize it just for them; consider cowhide, antiqued velvet, a Native American wool weave, even denim. One innovative retailer discouraged customers from sitting on display chairs in the store by placing impressively lettered signs saying "Reserved for Janis Joplin," or "Reserved for Waylon Jennings." T e customer who bought the chairs insisted on having the signs included in the price! Clever Cabinets A small three-drawer chest might be found in a bedroom, but also in a dressing room, foyer, dining room or even a spacious bath area to store towels or linens. It can double as a fun stash for toy storage, or even as a bar. A versatile dresser usually is no more than 18 inches deep, 36 inches wide, and less than 3 feet tall; easy to tuck under a stairway, on a landing, or even in a walk-in pantry. Two together can be made to appear as one long dresser by placing a long piece of glass on top. Consider a decorative textile, like a swath of vintage lace, or a hair-on hide runner under the glass. Complete the illusion by centering a mirror or f ne art display over the pair for greater ef ect. A standing cabinet or Mexican style trastero can double as a china cabinet, a book or CD stash, a linen closet, even a wardrobe. It's an old story; no one ever has enough storage. A vertical cabinet begins to solve the problem. Let either of these solutions be full of character and stand alone; go for color and details. T ey don't have to match anything else. Display Hint: Open the drawers and stagger them. Pull back the cabinet doors. Fill them with merchandise. Let T-shirts— or even sofa throws, saddle blankets, table linens, potholders, mitts, kitchen towels and the like— peek out and tempt the buyer. Stimulate your customer's imagination while getting the most out of this hardworking display item. SOUTHWEST BY SANTA FE ANDY SANCHEZ 2 3 Begin with a Bench Who doesn't love a simple wooden bench of some kind, with or without arms? T e latter can be used at the foot of a bed or under a painting; the former, in a hallway, kitchen, foyer or sunroom, adding needed, extra seating and Old West character all at the same time. A bench provides a convenient place to pull on your boots, stack your favorite books or provide extra seating for party guests. Some benches are rustic, made of vintage hardwoods; others carved, or upholstered in leather or fabric, with handsome surface details like studs. No matter the style, someone somewhere has the perfect spot for "that very bench." Try one and see. Display Hint: If the bench has a back and arms, layer it with textiles or bunches of handsome pillows to create a focal point. Easy to display, sell and transport, a bench can be your home décor staple. 1 KAREN KREEK