Western & English Today
Early Spring 2014
DESPITE "challEngIng" wEaThEr, aETa aTTEnDancE SolID
"Without a doubt, the big topic was the weather: If you listened to the news media
instead of looking out the window, you'd be afraid to go out, " said Kent Hopper about
the inclement weather during the recent American Equestrian Trade Association's
International Trade Show, held Jan. 25-27, 2014 at the Greater Philadelphia Expo Center
in Oaks, Penn. "But it actually wasn't too bad getting around, and, as always, shuttle buses
ferried attendees back and forth between their hotels and the Expo Center."
Hopper, whose Hopper Expositions, Inc. produces the AETA Trade Shows, had sold
out all available exhibitor space for this year's show. Retail attendance was up 2 percent
from the August AETA Trade Show, but down 8 percent from the January 2013 one.
"Te numbers tell an interesting story," said Hopper. "Even though retailer attendance
was down 8 percent from the past year's January show, hotel room nights booked under the
AETA rate were up 8 percent. Attendees extended their stays by a day or more — and had
that much more time to buy for their stores and interact with the exhibitors."
Speaking of exhibitors: Dale Chavez Saddles received a big "welcome back," having not
exhibited on the East Coast for six years. "I think there was a lot of pent-up demand," said
Chavez. "By far, this was my biggest, best show on the East Coast … ever." Chavez said that
while saddles were the No. 1 sales category, strap goods and halters also sold briskly. Dale
Chavez Saddles are the ofcial saddles of both the Western Dressage Association and the
Cowboy Dressage. Association.
Kerrits — a perennial crowd-pleaser with its high-octane, narrated fashion shows
running on the hour — was among the other top brands reporting a successful market.
Te August AETA International Trade Show is set for Aug. 16-18, 2014; contact Hopper
Expositions for information on exhibiting or attending as a retailer.
(800) 945-1208; hopperexpos.com
Dale Chavez Saddles' AETA Booth
Kerrits AETA Booth
0314 Industry News.indd 11 2/21/14 11:34 AM