Western & English Today

FALL 2014

W&E Today provides retailers and manufacturers with education and ideas that provoke innovation in the Western and English markets.

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12 Western & English Today FALL 2014 H elp your customers show off life's most treasured moments with style: A meaningful image mounted in the perfect frame, ready for tabletop viewing or hanging on the wall, brings daily enjoyment — so give them choices among frames that can become as impor- tant and as cherished as the image itself. Some are so special they become heirlooms, passed down through the generations. Today's innovative frame makers reflect home décor trends as diverse as Victorian, Mountain/Lodge, Southwest, Old West, Vintage and more. In addition to photos, elegant frames can showcase wedding or anniversary invitations and all kinds of personal memo- rabilia as well. Handsome frame finishes range from "Americana" (antiqued and distressed) to fun contem- porary textures and patterns, all in an array of pleasing colors and materials. Look over our curated collection of the best and bright- est in this category and order deep and wide; make your frame display the perfect holiday solution for every shop- per. Don't be afraid to show off your collection with eye- catching photos; you just might stop your customer in his or her tracks. Better still, hold a photo contest for your customers: First prize could be one of these stylish frames. If your store's home décor department had to depend on one accessory all year long, one that never goes out of style, makes a perfect gift for men and women, and is priced within anybody's reach, this is the one. by Corinne Joy Brown This P I C T U R E

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