Western & English Today
and crushable designs, while its 5168, U-Shape-It Outback is
popular because a metal wire in the brim is bendable, allowing
wearers to shape the brim to their liking.
Montecarlo/Bullhide customers seek bold designs in
brims and crowns with embroidery, rhinestones and diferent
hatbands, and American Hat Co. is adding an American Flag
accent pin to all of its felt hats.
Resistol's John Wayne Collection has been a success,
Range says, "not only the commemorative movie hats but
also modern reinterpretations of his famous hats," while the
Relentless Collection, designed by world champion rodeo
cowboy Trevor Brazile, focuses on rodeo competitors' needs.
"Every hat," Range says, "has a modern, clean look but is also
Charlie 1 Horse's colorful bindings appeal to that dare-to-
Hatmakers' opinions, however, vary on crown heights
and price points.
While Milano crowns remain traditional
at mid-height with cattleman's creases,
Atwood is fnding interest in higher
crowns, just as Dallas Hats keeps making
more hats with square- or brick-shaped
crowns. On the other hand, smaller, tapered
crowns continue to grow in popularity for
Stetson and Resistol.
Bailey's new rodeo crown has proved to be a hit. "We put
some throwback crowns in the catalog that were really popular
at one time and seem to be stepping up and doing well again,"
"For the show rings, we still see traditional clean scoop or
taco brims with typically the cattleman crown," Distasio says.
"Tey are less fashy as the show circuits still believe in the
outft matching and the hat not taking away the attention of the
rider and horse's performance. For the rodeo
world and younger crowds, there is a
big turn for lower crowns with
wider 4¼-inch and 4½-inch
brims, with a wider squared-
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