Western & English Today


W&E Today provides retailers and manufacturers with education and ideas that provoke innovation in the Western and English markets.

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EARLY SPRING 2014 Western & English Today 37 ADIKTD OUTBACK TRADING CO. er, hipper market and perfect for high school rodeo participants as well as trend-conscious col- legiate cowgirls and cowboys. Tin Haul collared shirts feature double-pockets with pearl snaps. T e ladies' f t boasts princess seams down the front for a f at- tering f tted look, long sleeves and decorative retro-yokes. Fab- rics range from a fresh blue and white classic ikat to a retro '70s paisley. T e real interest is in the details; some shirts have over-sewn seams, tabbed sleeves, and cuf s and collars lined with contrast fabric. A best seller for Fall 2014 is the black shirt with bold roses and embroi- dery, plus bright fuscia decoration against olive and black. Suggested aver- age retail $59. Tin Haul's men's line delivers the same punch. Colors are never muted. Multi-plaids are strong, featuring three-snap cuf s, stitched-down plackets and cuf s, and a great dip-dye plaid, so fresh for today. Some shirt bodies have an asymmetrical back yoke and embroidered pocket. Def nitely cowboy cool. From $54-$62. Roper 's men's and ladies' lines both of er great shirts with def nite market appeal. Popular among the men's collection are shirts in 100 percent cotton pop- lin, mannish and macho. Styles cover a wide range, focusing on a few major color stories for f rst deliv- eries. Most shipments show plaids, prints and stripes with single- or double-snap pockets. Others feature paisley, foulards medallion prints and classic ombre plaids. Reds premier in the f rst shipment, then blues, followed by teal for October and rich purple for No- vember, colors of the seasons. Turquoise and teal are winners year round. Suggested retail $47-$49. Back yoke interest is big. Fancy themes like "Clas- sic Rose" and "Classic Guns" are suitable for a rock star. We're talking high needle count embroideries that make a major statement. $79-$85. Roper's ladies' line embraces diverse fabric combi- nations. T ink patriotic with stars and stripes, stretch lace, elegant plaids and prints, all with fancy snaps. T ere's even an ammo print with silver details. Roper's Studio West, geared to a slightly more sophisticated customer, has a wide a variety of crossover looks, in- cluding some sheer fabrics. Finally, there's even the Roper Performance line for the younger customer: easy to wear, more wrinkled, not starched in any way, and usually worn untucked. Stetson men's shirts, handsome and elegant, are truly a cut above. Customers can expect a higher thread count here, therefore, fall's classy button-down shirts boast rich colors that pop and also starch beautifully. T e cost, however, is higher, too ($65-$75). T e Stetson logo is embroidered on the front and is also stamped on buttons and snaps. Fall shipments center on greens and blues, sophisticated and understated. Beautiful brushed twills are another option for fall, warm, sof and comfortable. Stetson for Ladies excites with styl- ish choices featuring Aztec prints, an ultra-feminine gold ref ective ruf ed lace shirt-dress and shirt, and a nostal- gic vintage style with multi-colored roses. At a slightly higher price point ($50-$75), these shirts are beautiful and sexy. For the sophisticated, edgier customer who wants a great looking shirt with some swag, try Adiktd . T e emphasis is on quality but no less on style. Fall 2014 brings special dyes and enzyme washes, specialty fabrics, contrast cuf s and trims, and surface treatment; bold colors, too. A blue tie-dye shirt with metal- lic studs and the angle pocket shirt with studs are best sellers. Several shirt bodies are tapered with a f at- tering bias inset on the sides. Bonded or fused fabrics called double cloth are hot, too. Don't be afraid of the soil-wash, or grunge, look; one model even has a lace yoke. Plaid with over- printing is another variation, showing con- trast trim in chambray. Colors like lipstick red and gray with a vintage crackle wash are exceptional. Denim is back in a big way, too, especially with dip-dyed treatments and plenty of studs. Sizes run extra small to 2xx and the collection sells from between $50- $75 retail. In keeping with its tradition of pro- ducing hardworking outerwear for the sportsman, the rancher, and the Western and English horseman, Outback Trading Company designs shirts for the long ride. For men and ladies, these of er both fashion and functionality, with superior features like UV protection, moisture wicking and washability. New f bers such as textured, TIN HAUL ROPER STETSON 0314 Western Shirtsv2.indd 37 2/19/14 4:54 PM

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