Western & English Today

FALL 2018

W&E Today provides retailers and manufacturers with education and ideas that provoke innovation in the Western and English markets.

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12 Western & English Today FALL 2018 PHOTOGRAPHY: COURTESY HKM SPORTS EQUIPMENT FASHION MEETS FUNCTION HKM SPORTS EQUIPMENT T hough HKM Sports Equipment began as a cloth diaper manufacturer, the company's founding family loved horses and riding, so they expanded the product off erings to include cloth equine coolers and saddle pads. e same comfort and quality they had perfected for infant care now could be applied for use in the family's barn — and it wasn't long b efore the products be- came a part of the business. Commercial distribu- tion for HKM began in the late 1980s and took off by the late '90s, when the company opened its own production factory in eastern Germany. Now, the headquarters for HKM is located in far western Germany near the border of the Netherlands. "Today, HKM is an international company, a global player with customers all over the world," says Katharina Schulte to Bühne, who handles U.S. consumers in the internal sales department at HKM. "Our mission and philosophy is to pro- vide quality equestrian apparel and equipment for riders and their horses at aff ordable prices." Since 2004, the company primarily sells through specialized retail stores, off ering nearly 36,000 variations of products for horse and rider with elements of both luxurious European style and practical functionality. is includes cloth- ing, show gear, tack, and even collars and blankets for the family dog. The European equestrian outfitter was founded in 1967. By Lindsay Whelchel

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