Western & English Today

FALL 2018

W&E Today provides retailers and manufacturers with education and ideas that provoke innovation in the Western and English markets.

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18 Western & English Today FALL 2018 F or C.M. Modeling, "walk the walk" has taken on a literal meaning. e Colorado-based modeling agency (which operates with the tagline "Real. Western. Models") emphasizes a service of connecting clients with models who better represent the Western way of life. e recurrent theme from C.M. is providing the Western industry with models who embody Western brands. While you'll still see C.M. models in the traditional height and build range for runway, the company takes an all-inclusive approach, having a variety of looks, sizes, and shapes represented among its team. LiveWire Clothing founder Megan Holdren and former PBR champion Kody Lostroh join forces to create C.M. Modeling, an agency for models that walk the Western walk. By Lindsay Whelchel MODEL BEHAVIOR PHOTOGRAPHY: (ALL IMAGES) LAUREN MAEVE/COURTESY C.M. MODELING

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