Western & English Today

FALL 2018

W&E Today provides retailers and manufacturers with education and ideas that provoke innovation in the Western and English markets.

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20 Western & English Today FALL 2018 "We have the type of model that can truly showcase the brand, because they live in it every single day. ey ranch in it. ey rodeo in it. ey utilize the brands," says Megan Holdren, C.M. Modeling cofounder. "It's just hiring [mod- els] that can really understand the lifestyle [brands are] wanting to portray." For Holdren, who had previously started her own cloth- ing business, LiveWire Clothing, the challenge of hiring models who didn't look out of place in Westernwear be- came apparent. Holdren admits she found it hard for her campaigns to appear genuine. en Holdren, who now also works as a designer for Greeley Hat Works, thought of all the women she knew through the sport of rodeo, and it turns out the right fit had been nearby all along.

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