Western & English Today

FALL 2018

W&E Today provides retailers and manufacturers with education and ideas that provoke innovation in the Western and English markets.

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Page 23 of 35

22 Western & English Today FALL 2018 ABOUT THE FOUNDERS Meet the cowgirl and cowboy behind C.M. Modeling. MEGAN HOLDREN Megan Holdren grew up on the Southern Ute Indian Reservation in Colorado and was well-versed in the Western way of life, competing in high school rodeo. Aer attending college, Holdren worked in the corporate world before she got married and had children. Aer becoming a mom, Holdren decided she wanted to work outside of the traditional nine-to-five office setting. She opened her own business, Livewire Clothing, and now also works as a designer at Greeley Hat Works. Being on the client side of the spectrum when it came to marketing and modeling needs for showcasing her products is what inspired Holdren to develop that service for other businesses through C.M. Modeling. KODY LOSTROH When it comes to cowboy life, Kody Lostroh is right at home. He grew up in a ranching community in Colorado and competed as a professional bull rider before retiring this year. Lostroh jokes that his new path as cofounder of C.M. Modeling was a freak accident, but really he's been preparing for it his entire rodeo career. Lostroh has had his share of the spotlight as the 2009 PBR world champion and has represented and modeled for big-name brands in the Western industry as an endorsee. Translating that experience into valuable information for C.M. Modeling clients has come naturally to this cowboy. both," Holdren says. "You need to have your own vision for your collection and the models that can portray that, but you also have to have the individuals that people are following talking about your brand." For Hobby Horse Clothing Company, those efforts did not go unnoticed. Hobby Horse is in the process of elevating its current marketing efforts and showcasing higher-end piec- es. An integral part of that is having high-quality photography, says CEO Kristin Titov, who wanted horse-savvy professionals for Hobby Horse's summer collection shoot. Since the shoot involved live horses, having experienced models from C.M. Modeling made all the difference, she says. Since the catalog has come out, Hobby Horse has also seen the benefits of ongoing social media representation through C.M. "From start to finish, I just couldn't be more pleased," Titov says. "I'm really big with authenticity, and having models that live the lifestyle, it just brings this sense of authenticity into the photography and the end result, and you can't fake that." For more information visit cmmodeling.co. PHOTOGRAPHY: (SIDEBAR IMAGES) COURTESY C.M. MODELING

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