Western & English Today

FALL 2018

W&E Today provides retailers and manufacturers with education and ideas that provoke innovation in the Western and English markets.

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2 Western & English Today FALL 2018 Western & English Today ™ (ISSN 1522-7308), Vol. 22 Issue 4, September 2018. Western & English Today is published 4 times per year: January Source (January), Spring (April), Summer (June), Fall (September) by American West Media L.L.C., 6688 N. Central Expressway, Suite 650, Dallas, Texas 75206. Periodicals Postage paid at Dallas, Texas, and additional entry points. Western & English Today is sent free of charge to qualified Western and English industry retailers. Subscription rate for all others is $30 per year. Postmaster: Send address changes to Western & English Today, 6688 N. Central Expressway, Suite 650, Dallas, Texas 75206. CONTENTS FALL 2018 MODEL BEHAVIOR e Colorado-based agency C.M. Modeling connects its clients with models who represent the Western way of life. 18 INFORMATION STATION With Product FastLane, retailers can populate their websites with information straight from wholesalers. 5 EDITOR'S NOTE | 6 EDITOR'S PICKS | 8 INDUSTRY NEWS | 10 NEW PRODUCTS | 32 EVENTS & SHOWS LAYER IT ON Round out your jewelry and accessories inventory with original pieces from our favorite collections and top new lines. 14 24 ON THE COVER Hand-carved fetish charm necklace and naja buckle with turquoise, love- tokensjewelry.com. Saguaro leather earrings with Swarovski crystals, xoxo- artandcompany.com. Kingman turquoise necklace with leather pendant and tooled leather teardrop earrings with Kingman turquoise, jforksdesigns. com. Hand-engraved silver trophy buckle with turquoise, silverkingusa.com. FASHION MEETS FUNCTION anks to its unique history, HKM Sports Equipment has become an international equestrian outfitter. 12 PARTNERING UP ea Larsen explains why influencers aren't a trend, and outlines how to go about collaborating with them to grow your audience. 28 PHOTOGRAPHY: LAUREN MAEVE/COURTESY C.M. MODELING PHOTOGRAPHY BY PARADIGM STUDIOS

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