Western & English Today

FALL 2018

W&E Today provides retailers and manufacturers with education and ideas that provoke innovation in the Western and English markets.

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Page 6 of 35

FALL 2018 Western & English Today 5 T HE HOLIDAY SEASON IS JUST around the corner — which for retail- ers means the busiest and most profit- able time of year — and fall markets are the best place for finding all of the seasonal sussies you'll need to attract holiday shoppers and increase your average total per sale. Buying patterns change leading up to the holidays, as a larger number of consumers are shopping primarily for others, as opposed to for themselves. It's something to be cognizant of when placing orders for a couple of reasons. First, brick-and-mortar stores are likely to see a significant uptick in foot traffic. Even though I consider myself to be a savvy online shopper, come November, I prefer to shop in-store. When buying a gi for someone else, I want to be able to see the quality of the product and not have to hassle with returns. I also oen find that I don't have a specific gi in mind for each person on my list, and instead of scouring the web, I hit up my favorite boutiques to browse through their displays in hopes that the perfect presents for Mom, Grammy, and cousin Jen will jump out at me. Second, the types of products and price points that consumers are aer will shi. I am more drawn to hard goods than apparel when it comes to buying for others. I don't want to have to guess at sizes and fits. Plus, I never want to disappoint the recipient with a killer jacket that I love but isn't his or her cup of tea. Home accents, seasonal decorations, and accessories are my holi- day go-tos, although I may be tempted to pick out a little something for my own closet while I'm there. Along with features on a new program for streamlining online inventory updates (page 14), the new Western talent agency C.M. Model ing (page 18), and the benefits of influencer market- ing (page 28), this issue boasts a handful of original holiday soaps and scents ideal for stuffing in stock- ings (page 10) and the latest jewelry designs from more than a dozen new and noteworthy lines that have caught our eyes (page 24). Be sure to keep yours on the lookout for them at market. We hope they'll help get you in the holiday spirit. EDITOR'S NOTE MARKET VALUE By Holly Henderson, Editorial Director

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