Western & English Today

FALL 2018

W&E Today provides retailers and manufacturers with education and ideas that provoke innovation in the Western and English markets.

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FALL 2018 EDITOR'S PICKS 6 Western & English Today SPICED EQUESTRIAN A CANADIAN COMPANY MAKES THE MOST OF A MARKET GAP. PHOTOGRAPHY: COURTESY SPICED EQUESTRIAN A n education in graphic design led Canadian Roxanne Rabalais to screen printing and, eventually, owning her own clothing and accessories line. Spiced Equestrian, based in Ontario, was born fi ve years ago out of what Rabalais identifi ed as a hole in the equestrian life- style market. "I thought we could bring something a little bit original and diff erent, and really create products that you would pick up in a store that wouldn't be equestrian, but [make the products] horsey," she explains. e company started with shirts and has since grown into off ering functional accessories and impulse-buy items that customers laughingly tell Rabalais they didn't know they needed until discovering they existed because of Spiced Equestrian. Whether that item is a playful horse- printed phone case or a stylish stock-tie pin, Spiced Equestrian aims to incorporate prod- ucts that set the company apart but are easily incorporated into a horse-loving consumer's lifestyle. "We do try and fi ll gaps that other bigger companies can't necessarily attend to, and we really track social media, so we're trying to bring products in and just make them equestrian," Rabalais says. ough Spiced Equestrian does off er on- line sales, the brand pushes for buying local and supporting area businesses through its wholesale model. "We actually prefer if you buy from your nearby tack store," Rabalais says. Product off erings are expanding toward bigger ticket purchases and high-grade products, such as the company's new wrist- watches. "We have developed a lot in the past years," Rabalais says. I think you're going to see a lot more polish coming out of Spiced, so we're going to really bring out more premium products, and I think it's going to be well received." spiced.ca " Spiced Equestrian has the modern, fashion-minded horse-lover covered, offering everything from totes to water bottles to nail art with on-trend equine designs. I especially love the tech cases. Who doesn't need a phone case with a horse in a fl ower crown? " Holly Henderson, Editorial Director, W&E Today By Lindsay Whelchel

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