Western & English Today

FALL 2018

W&E Today provides retailers and manufacturers with education and ideas that provoke innovation in the Western and English markets.

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8 Western & English Today FALL 2018 AETA International Trade Show August 11 – 13 Greater Philadelphia Expo Center, 100 Station Avenue, Oaks, PA aeta.us Now under new management, AETA promises that this show will be its biggest yet. "We truly believe the AETA International Trade Show is the 'best in show,' " says new executive director of AETA, Jackie King. "is year's event is an exceptional opportunity for equine industry members looking to grow their business, and provides top-notch opportunities for attendees to network and enjoy exclusive education sessions." ose exclusive education sessions are part of AETA Edge, which features Andrea Kupfer, VP account executive for Catapult Creative Labs. In two separate sessions, Kupfer will teach attendees the best practices of search engine optimization (August 11, noon – 1pm) and answer the questions that will help participants spend their limited marketing dollars wisely (August 12, 2 – 3pm). In addition to AETA Edge, this year's show includes the AETA Wine & Cheese Membership Meeting (August 11, 6 – 7pm), where attendees can talk more about the future of AETA, and e Mane Event (August 12, 6 – 8pm), where everyone is welcome to network and — hopefully — will win some raffle prizes. INDUSTRY NEWS We've rounded up the latest updates and must-know details from market to market. By Emily C. Laskowski WESA September Trade Show September 7 – 9 Denver Merchandise Mart, 451 E. 58th Avenue, Denver, CO wesatradeshow.com WESA Marketing Coordinator Sophia Jagella told us about news for this year and next. New Event This Year Roundup at the Rose Saturday, September 8 | 5 – 7:30pm "Kick up your heels and join WESA exhibitors and retailers for dinner, drinks, and the Most Innovative Product winner announcement. Stay aer the party and enjoy the musical entertainment at the Grizzly Rose for free or saddle up and compete in the dueling mechanical bulls contest!" New Dates for Next Year "We moved the show dates aer both exhibitors and buyers were expressing that September dates aren't fitting their schedule very well. Both, buyers (via survey) and manufacturers (during a General Membership Meeting), expressed that moving our Fall show to June would be beneficial as September is too late in the year. So, we listened to the feedback and moved the September show to June. Not only are we moving the market to June, but that also means that the 2019 WESA June Market will coincide with the Outdoor Retailer show for two days. at's a bonus for everyone involved as the retailers can shop both markets, which will drive up attendance and sales for manufacturers." Dallas Western Market August 22 – 25 Dallas Market Center 2100 Stemmons Freeway, Dallas, TX dallasmarketcenter.com Dallas Market Center President Cindy Morris spilled on her must-see events at this year's show: Contemporary Trend Fashion Show Wednesday, August 22 | 6:15 pm "Our contemporary trend fashion show is always a can't-miss event to attend at Market. It's where we'll show off all the leading fashion and accessories that the market has to offer." Discovery Tour with Rawlins Wednesday, August 22 | 3 pm Thursday, August 23 | 10 am and 3 pm "You're not going to want to miss these tours with Rawlins Gilliland, a notable retail expert who will take participants on an informative tour of apparel and accessories." Western Trend Fashion Show Friday, August 24 | 6:15 pm "e Western trend fashion show will be a huge event with celebrity guests and the latest trends. We have so much in store this show, plus a well-known surprise host from the Western world." 2019 WESA June Market Wednesday, June 19 - Friday, June 21, 2019

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