Western & English Today


W&E Today provides retailers and manufacturers with education and ideas that provoke innovation in the Western and English markets.

Issue link: https://wetoday.epubxp.com/i/1061906

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Page 11 of 115

10 Western & English Today I T'S THAT TIME AGAIN — TO CELEBRATE THE coming of a new year, make resolutions, and instigate change. Maybe this is the year to financially invest in develop- ing an online store or redesigning your website. Maybe you want to instead invest time into growing your social media presence and engaging with your customers. Or maybe this year will be about diversifying your inventory with the introduction of gis and décor or pulling the trigger on a new location. No matter your business goals, we hope you pursue them fearlessly. And to help you do so, we will be here, reporting on the latest trends in fashion and design, retail business practices, buying patterns, social media, and digital strategy. We are giving our own publication a New Year's make- over, too. W&E will now publish THE SOURCE biannu- ally, meaning you'll get two issues of mindful editorial content accompanied by our comprehensive Company Directory and Product Index — which are continuously updated in an effort to help you more efficiently navigate major markets, connect with reliable vendors, and discover new brands. In our 2018 reader survey, nearly 90 percent of our readers indicated that they find THE SOURCE to be a valuable resource, and so we want to make sure you always have the most up-to-date listings. In addition, our SOURCE issues — which will publish just prior to the major winter and summer shows — will include new-product roundups, trend predictions and critiques, and fashion features catering to the upcoming seasons. We hope you'll find the pointed content within our pages valuable not only while at market but through- out the year. We aren't the only ones making changes, either. In our last issue, we reported WESA's second annual show will be held in June, as opposed to September, this year. More recently, the organization also announced a new partnership with the Dallas Market Center. In 2021, WESA will move from Denver to Dallas, to combine its shows with DMC's existing Western markets. For those of you who've never been, we can attest that DMC is first-rate, from its facilities to its staff to its prime location amid some of the city's best food, hotels, and attractions. Plus, it's the ideal place to explore the realm of crossover. DMC's contemporary apparel and accessories shows, held in conjunction with the Western markets and throughout the year, feature hundreds of vendors not only in tune with but influencing the latest trends. As longtime Dallas residents, we hope to welcome you here in two years and promise to offer all of the insider's information you'll need to make the most of your trip. But for now, here's to another year of good fortune, great fashion, and fearless pursuits. We wish you all the best of success and happiness. EDITOR'S NOTE FACING THE NEW YEAR By Holly Henderson, Editorial Director

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