Western & English Today

SOURCE 19

W&E Today provides retailers and manufacturers with education and ideas that provoke innovation in the Western and English markets.

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14 Western & English Today THE SOUR e Buyer's Guide for Wes tern & E WESTERN & ENGLISH TODAY UR CE 2017 r Wes tern & English Resources AY W&E Today will publish THE SOURCE twice a year S ince bringing W&E Today under the umbrella of our sister magazine, Cow- boys & Indians, in 2016, our staff has marched forward with one goal in mind: to serve our readers to the best of our ability. In an eff ort to help retailers thrive in an ever- evolving industry by providing them with the most relevant information and impor- tant news, we have decided to update and streamline our publication schedule. Now, W&E will publish twice a year, with each issue containing THE SOURCE, our comprehensive list of Western and Eng- lish retailers. In addition to providing this in-depth resource, we will continue to re- port on the major stories and trends mate- rializing within our industry. is includes retailer spotlights, new product rundowns, editorial fashion spreads, and a bevy of feature articles on the future of business, technology, and marketing in this rapidly changing retail landscape. Our mission is to give our readers the re- sources they need most and the insight they value above all else. We look forward to serv- ing you in this new and improved capacity. For more information, visit wetoday.com. @westernenglishstyle INDUSTRY NEWS Ch-ch-ch-ch-changes Industry leaders announce major updates starting in 2019. By Emily C. Laskowski WESA plans move to Dallas I t's been a year of big announcements from the Western & English Sales Association. In our Fall 2018 issue, we reported WESA's decision to move its annual September mar- ket to June (scheduled to be held this year June 19 – 21 at the Denver Mart). More re- cently, the organization has divulged that its International Western/English Apparel & Equipment Markets will relocate from the Rocky Mountains to the Lone Star State, to be hosted by the Dallas Market Center begin- ning in January 2021. "A er extensive conversations and with a shared mission of supporting the industry, we are working with Dallas Market Center in order to create new opportunities for sales representatives, manufacturers, and market attendees," said Gerald Adame, WESA pres- ident, in a press release. " e central loca- tion, the Dallas facilities, the services, and the marketing support will all help WESA members serve existing customers and of- fer the ability to reach more new customers. Working together, I am confi dent that we will deliver unmatched value, inspiration, and commerce." Beginning in 2021, the markets will con- tinue to take place biannually, in January and August, in Dallas. "Dallas Market Center and WESA are committed to serving customers together by creating an enhanced market experience with better business opportunities," said Cindy Morris, president and CEO of Dallas Market Center. "For retailers from around the world, we will work to deliver an inspir- ing market with a fresh mix of best-selling Western brands and new products across more categories. For leading Western and English manufacturers and sales represen- tatives, we will provide fi rst-rate facilities and services, and we will help deliver loyal and new buyers to expand their sales op- portunities. For the entire community, this represents a shared dedication to making a change in order to help support business in a highly competitive environment. Col- laborating with WESA is a tremendous opportunity to work with an organization that serves its members with a passion- ate commitment to helping them succeed." WESA's market will take place on the World Trade Center 11th and 12th fl oors, which will undergo an extensive update to accommodate the temporary exhibitors. Permanent showrooms for Western manu- facturers desiring a controlled environment will be located on the 14th fl oor. Among those to already sign on to open new or larger showrooms leading up to the innaugural Dallas show are the likes of Lucchese, Scully, Clint Orms, Vogt Silversmiths, Sidran, Hooey, Equibrand, Trenditions, Ferrini, M&F West ern Products, Westmoor Manufactur- ing (Cruel Denim and Panhandle Western), and Hatco (Resistol Hats, Stetson Hats, and Charlie 1 Horse). wesatradeshow.com

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