Western & English Today

SOURCE 19

W&E Today provides retailers and manufacturers with education and ideas that provoke innovation in the Western and English markets.

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26 Western & English Today FASHION MEETS FUNCTION LUCCHESE FRONTIER TECH L ucchese has built its reputation on handcra smanship, top quality leath- ers, classically elegant designs, and, above all, an original last that makes every pair of its boots fi t more like a pair of socks. "We've been perfecting our great-fi tting boots since 1883," says Teddy Boxberger, senior director of marketing at Lucchese. "I don't know that when you think about a heritage company, you necessarily think innovation, but since our inception we've been really obsessed with podiatry, and we have a proprietary boot last, the twisted cone last, which was a Lucchese invention. It's why we've always had the most com- fortable fi tting boots, and it's why we have the reputation that we have. I think a lot of people, at fi rst glance, look at Lucchese and think of exotic materials or custom colors or the incredible cra smanship, but if you talk to people who wear boots every day that are really a part of the Western lifestyle, they know that the reason Lucchese is Lucchese is because of our fi t. ere is an old saying in the boot industry that Lucchese is the only pair of boots you can wear all day without feeling like you're standing on a pencil." While they may be plenty comfortable, Lucchese's handcra ed, and o en custom- ordered, boots are not typically seen in, say, muddy cow pastures or horse barns. "Basi- cally, we realized, we've got a lot of loyal fol- lowers who wear our boots when they want to look really sharp or if they are going out at night or in a professional setting," Box- berger says. "But what about all of the other things they are doing? What about when they go to the ranch? What about when they are working as a foreman and managing a construction build?" e issue hasn't gone unaddressed. In re- sponse, the bootmaker introduced a series The iconic Texas bootmaker has applied its timeless style and perfected fi t to a new frontier of footwear: work boots. by Holly Henderson

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