Western & English Today


W&E Today provides retailers and manufacturers with education and ideas that provoke innovation in the Western and English markets.

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6 Western & English Today CONTENTS SOURCE 2019 THE SOURCE To help you plan for a prosperous year, our annual buyer's guide is complete with a comprehensive company directory and product index. 54 GEMS FOR GENTS Snap shirts, outerwear, and boots in rich hues of sapphire, emerald, and gold lead the charge in our roundup of definitive menswear. 10 EDITOR'S NOTE | 12 EDITOR'S PICK | 14 INDUSTRY NEWS | 18 TREND WATCH | 20 NEW PRODUCTS | 26 FASHION MEETS FUNCTION SMALL-TOWN TECH Big cities aren't the only places using technology to attract shoppers. All retailers have access to technology capable of attracting customers. 42 46 ON THE COVER For information on the look shown, see the Fashion Preview, page 35. LEFT: Buffalo River hat by Resistol, turquoise earrings by Peyote Bird Designs, embellished pearl-snap by Vintage Collection, lamb leather jacket by Scully, turquoise earrings by Peyote Bird Designs. RIGHT: Custom felt by American Hat Company, silver concho earrings by Vogt, vintage silk scarf, ruffle front shirt by Ralph Lauren, custom tweed jacket by WesternGrace. FASHION PREVIEW Take a peek at some of our favorite trends, looks, and pieces for the new year — and take note of what not to miss at upcoming markets. 28 THE NEW WORLD ORDER Retailers today don't just have to look the part. ey have to personally connect and prove to shoppers that they share their way of life. 38 PHOTOGRAPHY BY SCOTT SLUSHER KICKING THINGS OFF Check out this note worthy bunch of new boots and mocs featuring exotic leathers and so suedes, vibrant dyes, and metallic finishes. 52

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