Western & English Today

FAL 2013

W&E Today provides retailers and manufacturers with education and ideas that provoke innovation in the Western and English markets.

Issue link: https://wetoday.epubxp.com/i/156105

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FRONT & CENTER news TUF COOPER JOINS FORCES WITH PANHANDLE SLIM/ ROCK & ROLL COWBOY Panhandle Slim/Rock & Roll Cowboy announces endorsement deal with reigning World Champion Calf Roper Tuf Cooper JOSH ABBOTT BAND KICKS UP SOME RED DIRT FOR JUSTIN BENT RAIL W estmoor Manufacturing Company, the Fort Worth, Texas, based Western wear maker of Panhandle Slim, Rock & Roll Cowboy and Rock & Roll Cowgirl clothing lines is pleased to announce the signing of World Champion Calf Roper Tuf Cooper to promote its brands in the rodeo and Western lifestyle community. The partnership will include a Tuf Cooper clothing line consisting of shirts, jeans and caps. Jamison Hochster, head of sales and marketing, calls the signing one of the single biggest events in the company's 67-year history. "We believe this partnership allows us to expand our reach in the rodeo community," says Hochster. "Tuf Cooper is a huge fgure in the sport of pro rodeo. His name is synonymous with winning with style." Cooper joins a list of the brand's other endorsees including retired rodeo great Tuf Hedeman, reigning World Champion Barrel Racer Mary Walker, Reserve World Champion Barrel Racer Carlee Pierce, World Champion Saddle Bronc Rider Jesse Kruse, NFR Saddle Bronc riders Jacobs and Sterling Crawley, as well as Cooper's traveling partner NFR calf roper Cory Solomon. The brand will heavily focus its marketing and advertising eforts on the sport of rodeo, which it views as a major avenue for growth. (817) 625-2841; panhandleslim.com 10 Western & English Today FORT WORTH, TEXAS — Justin Boot Company has taken another major step in leading the Texas music scene today as the leader in Western and equine footwear by signing Josh Abbott Band to its list of Justin Bent Rail endorsees. Josh Abbott Band joins the fan-favorite roster of who's who in Texas country music, including Justin Bent Rail artists Stoney LaRue, Brandon Rhyder, Randy Rogers Band, Wade Bowen and Casey Donahew Band. Te announcement is the made-in-the-U.S. boot collection's latest efort to ofer fans exclusive, behindthe-scenes video, photos, boot giveaways and more. Based in Austin, Texas, Josh Abbott Band is defned by soaring choruses and energetic guitar and fddle crescendos. Launched into local stardom with their breakout hit "Oh, Tonight," Josh Abbott Band is known for their passionate melodies including ballads "Touch" and "She's Like Texas." "With their impressive talents and growing fan base, Josh Abbott Band nicely rounds out the Justin Bent Rail line up of Texas artists," said Louis Russo, brand manager, Justin Boot Company. With designs inspired by the Texas music scene, Justin Bent Rail combines style features, such as brightly colored uppers and intricate stitch designs with performance enhancements like durable rubber outsoles and the J-FLEX Flexible Comfort System to meet the needs of those seeking great-looking performance footwear that's American-made. (800) 545-8707; justinbrands.com FALL 2013

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