Western & English Today

FAL 2013

W&E Today provides retailers and manufacturers with education and ideas that provoke innovation in the Western and English markets.

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Page 49 of 63

Luscious Tooled and studded cosmetic bag by American West LEATHER ACCESSORIES Good Tings, Indeed, Come in Small Packages Corinne Joy Brown Great news: When your customers need leather accessories, look no further than your favorite, trusted brands — the ones who provide you with signifcant goods, including high-fashion handbags, and even saddles. As savvy retailers know, it's the small stuff that can sustain your everyday sales. Necessities such as wallets, clutches, cell-phone and tablet covers, key fobs and the like add up to big numbers when suggested as gifs, perks, or complements to larger purchases. Ofen, manufacturers provide display racks or point-of-purchase displays, so be sure to ask if sales aids are provided. If not, showcase the goods in a secure area, and tap in to this leather vein of gold — a world of possibilities. A longtime producer of fabulous handbags, American West, fabricates leather goods in every size and scale, but especially excells with its small leather accessories. Exquisitely crafed wallets are available to match every handbag American West makes — a sure thing when it comes to add-ons. Today's look is all about tooling and rich surface decorations, as well as brighter, bolder colors 44 Western & English Today with less hardware, and the overall elegance of the integrated designs. Te leader in American West's accessories' collection this season is the Reader Case, which measures 8½ by 5 inches, and is ideal for all kinds of devices. Te larger Easy Traveler at 11 by 8½ inches can be used on an iPad or Kindle, and makes a great gif. And no gal can resist the nify cosmetic bags (9 by 4¼ inches) or the essential small handbag/wallet (7 by 5 inches) that holds credit cards and an iPhone and comes with a fold-over fap and a long detachable strap. (Both are part of the Texas Two Step Collection.) For impulse buys, ofer a basket full of American West's leather key fobs in a variety of colors with tooled leather and handsome conchos. Complimentary display racks are ofered to qualifying dealers with a specifed purchase amount of accessory items. Te same applies to display crates. Both these units are a good reason to carry a larger ofering. Texas designer and artist Patricia Wolf ofers her Zia bags — strappy little numbers made of Zia Bags, Arapahoe Bag and Crockett Pouch by Patricia Wolf FALL 2013

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